The Skincare Industry Needs to Step Up to Support Men with Active Lifestyles, Says VALUXXO

UNITED KINGDOM / AGILITYPR.NEWS / April 24, 2024 / The activewear market in the UK is booming. According to a recent report by Vouchercodes.co.uk, the market is expected to reach a staggering £16.32bn in 2024 [1], reflecting a growing emphasis on health and fitness. But while men are increasingly lacing up their running shoes and hitting the gym, their skincare routines often haven't kept pace. VALUXXO, a leading men's skincare brand built on research-backed and effective ingredients, is urging active men to consider incorporating performance-driven skincare into their routines.

"Sweat, friction, and exposure to the elements – these are all realities for men with active lifestyles," says founder, Valentino La Ciura. "These factors can take a toll on the skin, leading to dryness, irritation, and even breakouts. That's why performance skincare is no longer a niche – it's essential for optimal skin health and overall well-being."

When we exercise, excessive sweat can strip the skin of its natural oils, leaving it feeling dry and tight. This can disrupt the skin's barrier function, making it more susceptible to irritation, infection, and premature ageing. But there are also other environmental affects that men can encounter during exercise; sun exposure can lead to sunburn, hyperpigmentation, and wrinkles, while exposure to wind and cold air can cause dryness and irritation.

"Understanding these challenges allows us to formulate products that address the specific needs of active men," he adds. "For example, our formulations often include ingredients like hyaluronic acid to attract and retain moisture, and antioxidants to combat free radical damage caused by UV rays."

VALUXXO offers a range of skincare products designed to meet the needs of active men. Their range includes cleansers, serums, moisturisers, SPF protection and targeted treatments. By incorporating these performance-driven skincare into their routines, active men can enjoy improved skin health, enhanced confidence, as well as long term benefits from protecting their skin from sun damage and premature ageing. 

To find out more about VALUXXO, visit: https://valuxxo.com/