Arturo Yarahuan will work with the greater CALA team to raise GatesAir’s visibility and market share throughout the region
GatesAir, a global leader in wireless, over-the-air content delivery solutions for radio and TV broadcasters, has appointed Arturo Yarahuan as Sales Director, North for the Caribbean and Latin American (CALA) region. Reporting to Felipe Luna, Managing Director, CALA region, Yarahuan will focus on sales and business development across Mexico, Central America, the Caribbean and upper South America. He will also work closely with GatesAir’s regional partner network to increase GatesAir’s market share and brand visibility throughout his territory.
Yarahuan brings nearly 25 years of technology-focused sales experience to his role, having held positions of increasing responsibility in the broadcast, broadband and telecommunications markets, among other industries. He spent 10 years managing large telecom accounts with Harris Corporation (the company from which GatesAir was born) and Alcatel Lucent earlier in his career, and later held similar leadership roles with Honeywell, NEC De Mexico, and Thales Mexico.
Over the course of his career, Yarahuan has developed strong relationships with many of the region’s leading over-the-air broadcasters, including Televisa and TV Azteca – relationships he looks forward to further strengthening as broadcasters continue their digital TV and radio transitions.
“The broadcast workflow has increasingly converged with IT infrastructure, and this creates an excellent opportunity to work with many broadcasters in the region that I already have relationships with on the telecommunications side,” said Yarahuan. “There remains tremendous opportunity in CALA to help broadcasters find the most operationally efficient path to digital TV and radio, while also increasing over-the-air performance and creating new revenue generating opportunities for their content. GatesAir’s market-leading innovations in high-efficiency transmission and Audio over IP networking, as well as support for all digital standards, strongly position the company for success in CALA for years to come.”
Yarahuan adds that GatesAir’s reputation for strong customer service, both within the company and throughout its extensive in-country partner network, further elevates GatesAir’s value proposition as a reliable, full-service supplier.
“GatesAir continues to invest in professional resources worldwide to drive global business growth and prepare for the next generation of digital and IP transition opportunities in each region,” said Rich Redmond, President and Managing Director, International for GatesAir. “We are proud to welcome Arturo to the GatesAir family, where he will work closely with Felipe Luna and our the rest of the CALA team to guide our customers through challenging transitions with problem-solving, next-generation TV and radio solutions.”
GatesAir, Inc., a portfolio company of The Gores Group, provides complete solutions for over-the-air radio and television broadcasting, leveraging wireless spectrum to maximize performance for multichannel, mission-critical services. Powering over-the-air networks worldwide with unparalleled reliability for nearly 100 years, GatesAir’s turnkey solutions enable broadcasters to create, transport and transmit radio and TV content. With customers in more than 185 countries, the company leads the industry in innovation and design breakthroughs, improving efficiency and reducing total cost of ownership with all products designed and assembled in the USA. Visit www.gatesair.com for more information, Like us on Facebook https://www.facebook.com/gatesair, and follow us on Twitter at @GatesAir.
About The Gores Group
The Gores Group, founded in 1987 by Alec Gores, is a global investment firm focused on acquiring controlling interests in mature and growing businesses which can benefit from the firm's operating experience and flexible capital base. The firm combines the operational expertise and detailed due diligence capabilities of a strategic buyer with the seasoned M&A team of a traditional financial buyer. Over its 30-year history, The Gores Group has become a leading investor having demonstrated a reliable track record of creating value in its portfolio companies alongside management. Headquartered in Los Angeles, The Gores Group maintains offices in Boulder, CO, and London. For more information, please visit http://www.gores.com.