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Switch Media Partners with SpringServe to Enable Effective OTT Monetization

SYDNEY, AUSTRALIA / AGILITYPR.NEWS / March 25, 2020 / Companies announce ad technology collaboration that increases flexibility and addressable advertising using a centralized solution

 

Switch Media, a world leader in online video technology, has partnered with SpringServe, a leading US-based independent ad platform provider whose technology is purpose-built for video and OTT. Switch Media’s server-side ad insertion (SSAI) technology has been fully integrated with SpringServe’s ad platform to provide value-added services to OTT providers. 

 

OTT companies that require dynamic ad insertion (DAI) also need an ad server. DAI enriches the current ad inventory – creating more addressable non-cookie-based advertising opportunities. SpringServe’s advertising platform integrated with Switch Media’s SSAI capability helps content owners to monetize their inventory effectively. Using the combined solution means that no additional time is required to test and validate integration. Users have the flexibility to add new data and features to drive targeting and additional platforms can easily be added using a centralized solution.

 

“It’s imperative that ad technology companies collaborate to ensure a unified approach that gives advertisers the assurance that their ads are hitting the target,” says Josh Cohen, General Manager of SpringServe. “It is our objective to integrate all of the technology partners in the ecosystem, so that targeting and reporting are completely aligned automatically, without requiring any engineering resources from the client.”

 

Luke Durham, CTO, Switch Media adds, “We feel that it’s important to find partners who share the same, or similar, views on how the market is evolving. By integrating AdEase with SpringServe’s platform we’ve provided a comprehensive advertising monetization solution. Both of our companies are independent, agile and are more flexible than our larger competitors. Together we can help simplify the monetization of video content.”  

 

Switch Media’s DAI capability enables multi-screen server-side ad insertion for both live and on-demand content, seamlessly stitching ads and content together. This results in a continuous video stream that makes it near impossible for end-users to isolate and block ads. It also enables addressable personalized advertising across individual and household connected devices. These benefits not only maximize revenue but deliver a personalized and seamless advertising experience to viewers, with zero buffering.


About Us

Switch Media

Founded in 2006, Switch Media has extensive experience in delivering complex, multi-award-winning solutions for major content providers and live events worldwide, including the Olympics and Game of Thrones. Evolved over more than a decade to address the most complex media workflows, Switch Media’s modular product suite MediaHQ integrates with existing systems to deliver exceptional online video. Use any or all of its capabilities to enhance, replace or launch the best viewing experience for your audience, across any screen. Effortless Video.



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Suzanne Levy

Switch Media Contact

slevy@switch.tv

Kate Ford

PR Contact

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