UNCROWD ANNOUNCED AS NOMINEE FOR RTIH INNOVATION AWARDS : STARTUP OF THE YEAR AWARD

LONDON / AGILITYPR.NEWS / November 27, 2020 / UNCROWD ANNOUNCED AS NOMINEE FOR RTIH INNOVATION AWARDS : STARTUP OF THE YEAR AWARD 

•      British retail customer analytics startup hopes to continue award success after winning Microsoft’s Global Startup Partner of the Year Award earlier in the year
•      “If we don’t win, we’re going to claim massive election fraud” says Uncrowd CEO

Uncrowd, a formerly unknown startup, developing the next generation of customer intelligence for retailers, is a nominee for this years Retail Technology Innovation Hub Innovation Awards, Startup of the Year.

Commenting on the award, Richard Hammond, co-founder and CEO of Uncrowd, said:

“We’re big fans of RTIH here, it’s a brilliant source of retail news and insight and has quickly become one of our most viewed bookmarks. I’m chuffed to bits to be recognised by the team there in this category.”

Uncrowd defined and built the powerful friction versus reward metric as a response to the shortcomings of Net Promoter Score, Customer Satisfaction and first-generation big-data customer analytics. Uncrowd’s Friction/Reward Indexing platform is recognised by Microsoft and many others as having the potential to play a ‘secret weapon’ role in American and British retailing.

London-headquartered Uncrowd, founded by retail experts, offers a customer intelligence platform that enables retailers to understand customer preferences and behaviour, make immediate changes to marketing and operations, and dramatically increase sales and profit.

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ABOUT UNCROWD

Uncrowd answers retail’s most fundamental questions: “Why do customers choose retailer x over retailer y - and what we can we do about it?”

Uncrowd’s innovative analytics platform, with integrated artificial intelligence and machine learning, provides insights into shopper choice, behaviours and likelihood to visit for any given customer mission and mindset. Uncrowd’s platform works for both online and physical retailers.

Uncrowd’s Friction/Reward Indexing™ (FRi™) provides clear answers and actionable insights on where and why a customer on a given shopping trip – will or won't - shop.

Uncrowd’s CEO Richard Hammond describes the platform: “Imagine a physical High Street or an online shopping environment. Potential customers flood down it, heading towards one store or a website. Imagine being able to play a card that diverts them to you instead. That’s what we’re offering: up to 82 data-driven 'cards' that show you the winning combination to make you the first choice in any given shopper mission. It has been likened to a Blackjack game in which you hold all the best cards.”

Uncrowd is an enterprise SaaS/PaaS built in response to the desperate need for better customer analytics in retail. Partnered with Microsoft, Uncrowd’s FRi™ Platform is available through the Microsoft Azure Marketplace, as well as direct from Uncrowd.

The Uncrowd leadership team are CEO Richard Hammond, author of the best-selling retail manual, Smart Retail, and CTO Rocky Howard, a creative systems specialist.