UNITED KINGDOM / AGILITYPR.NEWS / August 06, 2025 / 20:20 Innovation has agreed a new partnership with tech and AI specialist Luke Farren and his company, The Modern Firm, to support its growing Technology Consulting service. 

With more than a decade of experience in the accounting profession and a passion for streamlining operations through tech and AI, The Modern Firm and 20:20 Innovation’s partnership comes at a pivotal moment in the accountancy profession’s digital transformation journey. 

Luke will be working closely with 20:20 Innovation’s member community, having picked up the reins from Billie McLoughlin who is heading off on maternity leave. Luke will be leading strategic conversations with firms looking to embed smarter, more efficient ways of working. His work will focus on helping practices identify the right tools, adopt automation, and develop future-ready systems that drive performance and profitability.

As part of the launch of the collaboration, 20:20 Innovation and The Modern Firm are pleased to announce a special members discount on a new program, Micro Ops Unlocked. A transformation framework developed specifically for small accountancy practices seeking expert support and real insight, Micro Ops Unlocked provides clear transformation pathways without the complexity or cost of largescale projects for accountancy practices eager to streamline operations, improve technology usage, and free up their time.

Michael Roberts, CEO said, “We’re excited to be partnering with Luke and The Modern Firm to support our members in the rapidly evolving area of technology and AI consultancy. At 20:20 Innovation, we remain committed to helping UK accounting practices grow and thrive - and we consistently hear that navigating the complexities of technology is one of their biggest challenges.”

Luke said, “I’m really excited to be working with the team at 20:20 Innovation. The pace of change in accounting tech is phenomenal, and firms need a trusted partner who understands both the technology and the practice environment. I’m looking forward to working with members to help them take full advantage of the tools available and create sustainable, tech-enabled success.”

For more information on 20:20 Innovation, visit www.2020innovation.com.