UNITED KINGDOM / AGILITYPR.NEWS / October 17, 2025 / Artificial intelligence (AI) continues to dominate conversations across the accounting sector, with many firms keen to integrate it into their operations - yet while enthusiasm is high, many are unclear on what a successful and ethical implementation of AI would truly look like.

Experts at 20:20 Innovation are warning that successful adoption goes far beyond logging on to ChatGPT and issuing commands. Firms must consider ethics, governance, and compliance - and ensure teams have the right skills in place.

AI has the potential to transform accountancy practices, improving efficiency and allowing professionals to spend more time on advisory work and client portfolio growth. However, its use also introduces new challenges.

Misuse of generative AI, for example, can expose firms to reputational risk, inaccurate reporting, or even fraud if safeguards are not in place. The increasing sophistication of ‘deepfakes’ makes it more important than ever to stay vigilant, with strong anti-money laundering (AML) checks and due diligence processes.

These themes were the focus of 20:20 Innovation’s recent webinar, Ethics, Safety and Governance of AI, which gave partners and managers practical strategies for safe adoption.

Billie McLoughlin, ACCA and spokesperson for 20:20 Innovation, said, “AI is not a shortcut: it is a tool, and like all tools it needs to be used correctly. The firms that will thrive are those who take the time to integrate it responsibly. That means thinking about ethics, compliance and safety from day one.

“When done well, AI frees accountants to focus less on repetitive tasks and more on growth, client relationships and high-value advisory work. It’s a matter of making sure technology enhances the role of the accountant, rather than undermining it.”

20:20 Innovation is helping firms address these issues by offering practical guidance on building robust AI protocols. With AI set to play an ever-increasing role in accountancy, 20:20 Innovation is equipping firms to use it confidently and effectively, ensuring they stay both efficient and compliant while embracing new opportunities.

For more information on 20:20 Innovation, visit www.2020innovation.com.