2027 AMA Winter Academic Conference Call for Proposals Now Open
CHICAGO, IL / AGILITYPR.NEWS / June 16, 2026 / Contact: Amy Gwiazdowski, agwiazdowski@ama.org
2027 AMA Winter Academic Conference
Call for Proposals Now Open
Conference theme: Marketing in Flux: Reimagining Marketing amid Technological and Geopolitical Transformation
Chicago, IL—The American Marketing Association (AMA) officially opens the call for proposals for speakers at the 2027 Winter Academic Conference. The event will take place at the Sheraton in New Orleans, LA, February 12-14, 2027. Join the AMA as a conference presenter to share content that examines advances in artificial intelligence, automation, digital platforms, and data infrastructures and discusses how geopolitical tensions and conflicts are altering the broader environments in which markets operate.
Submissions are open through August 19, 2026. Submit here.
By bringing together scholars with diverse, interdisciplinary perspectives, the conference aims to foster fresh thinking on the questions that matter most now and in the years ahead. AMA’s hope is that these conversations will not only deepen our understanding of contemporary marketing challenges but also inspire new research agendas, collaborations, and ideas that shape the future of the marketing discipline.
Proposal timeline:
- Call for Papers Due: August 19, 2026
- Accept/Reject Notifications Sent: Early November
- Event Early-Bird Registration: January 6, 2027
Speakers must be available to present during the event dates: February 12-14, 2027.
Suggested topics for this year’s conference include:
- Advertising and Marketing Communication
- Artificial Intelligence
- B2B Marketing and Interorganizational Issues
- Branding
- Consumer Behavior and Well-Being
- Digital Marketing and Social Media
- Emerging Markets and International Marketing
- Marketing Strategy and Organization
- New Products and Innovation
- Retailing, Sales Management, and Personal Selling
- Services and Customer Experience
- Sustainability and Social Responsibility
All speakers will need to register for the conference. One complimentary speaker registration is provided per session, and additional speakers are required to register through the AMA website.
Additional information and requirements can be found on AMA’s call for proposals page.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.community130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/