UNITED KINGDOM / AGILITYPR.NEWS / June 09, 2025 / London-based 4My Official has rapidly emerged as one of the UK’s most in-demand clothing brands, gaining traction nationwide and capturing the attention of celebrities and style-setters alike. Launched in late 2024 with just a handful of hoodies and a message of purpose, the brand has become a breakout success in less than a year, with orders now flying in from across the UK thanks to a viral social media launch and a loyal, growing community.

4My Official creates premium streetwear essentials - from hoodies and tees to standout pieces for kids - using luxury-grade fabrics, without the luxury price tag. But it's the brand’s deeper meaning that sets it apart. Every item is built to reflect identity, ambition, and self-expression, championing the belief that clothing should be a daily reminder of who you are and where you're going.

Founder Alex Henderson explains, “every item carries the message that purpose drives everything. That’s the mindset I live by, and the message I want every wearer to feel. You’ve got to believe in yourself; work for what you want, and believe it will happen. This brand is about turning that belief into something you wear; into something that becomes part of every day.” 

What began as one man designing alone has fast become a rising force in British fashion. The company has recently completed its first investment round and is now preparing for a second. The team is growing, the collections are expanding, and the energy behind the brand is showing no signs of slowing. 

With a strong UK foundation and international demand building, 4My Official is now keenly eyeing global expansion, with plans underway to enter the North American market by 2026. Yet despite its fast-paced growth, the brand remains deeply rooted in its original mission: to design with purpose, empower through self-belief, and redefine what it means to wear your identity.

“We’re proud to represent London,” adds Henderson, “but our outlook is global. As we grow, we’re committed to staying true to our core: authenticity, quality, and building a movement around purpose, not just product.”

4My Official clothing, including both adult and child wear, can be purchased online directly from the company’s website and ecommerce store. 

For more information, visit www.4myofficial.com