CHICAGO, IL / AGILITYPR.NEWS / March 24, 2025 / For Immediate Release: Monday, March 24, 2025

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

AMA International Collegiate Conference Returns to New Orleans for 2025

An opportunity for collegiate marketers to learn, grow, and compete kicks off in April

Chicago, IL— The American Marketing Association (AMA) will host the 2025 AMA International Collegiate Conference (ICC) in New Orleans, LA, April 3-5, 2025. Starting with the opening parade of AMA chapters—the largest pep rally for marketing in the world—this conference is filled with opportunities for students to develop professional skills and build a network. Additionally, hundreds of students will have the opportunity to compete in several competitive events including AMA Sales, Perfect Pitch, Marketing Strategy, Marketplace Simulation, and the Chapter T-Shirt competition. 

The 2025 Collegiate Case Competition will also take place during the conference. This year-long academic competition brings together marketing students to tackle a real-world business challenge provided by this year’s co-sponsoring partners—Adobe and Deloitte Digital.  

The competition provides AMA collegiate members the opportunity to demonstrate their creativity and marketing expertise while connecting with academics and professionals in the industry. This event challenges nearly 100 collegiate teams to develop and propose strategic marketing plans in response to a detailed case challenge presented by the co-sponsors.  

“At AMA’s International Collegiate Conference, marketing students will immerse themselves in three days of transformative experiences designed to empower and equip them with the skills and insights necessary to navigate and excel in the evolving world of marketing. Our 2025 conference is more than just an event—it’s an opportunity to nurture growth and evolve together. The event represents the spirit of innovation and leadership that defines the next generation of marketers. We’re excited to see the incredible ideas these teams will bring to life,” said Bennie F. Johnson, CEO of the AMA. “I'm also glad to recognize Adobe and Deloitte Digital, and all our sponsors, who are helping to support the creativity of students who are innovating solutions for the next generation.”  

Our thanks and appreciation to the co-chairs of the event, Dr. Delonia Minor-Cooley (Texas Southern University) and Dr. Konya Weber (Northwest Nazarene University) for supporting students and faculty in this amazing opportunity. 

Dates and Location

ICC will take place from April 3-5, 2025 at the Sheraton New Orleans, 500 Canal Street, New Orleans, LA 70130. 

Speakers

Conference agenda and speakers are available on AMA.org.

• Martin Nance, Executive VP and CMO of the Minnesota Vikings
• Mark Collins Romig, Senior VP and CMO of New Orleans & Company

Competitions

View the full list of competitions on the AMA competition website. 

• Sales Competition sponsored by Insight Global 
• Perfect Pitch Competition sponsored by Gartner
• Marketing Strategy Competition sponsored by epichire
• Marketplace Simulations Competition sponsored by Marketplace Simulations
• Design Lab Marketing Competition sponsored by JBL
• Digital Marketing Competition (New!) sponsored by McGraw Hill
• Other competitions available for on-site registration:
• Chapter T-Shirt Competition
• Instagram Highlight Reel Competition

Thank you to our AMA ICC sponsors including: Enterprise Mobility (Event Partner), Digital Marketing Institute (Faculty Experience Sponsor), Gerber Life Insurance (Welcome Sponsor), and the University of San Francisco School of Management (Luncheon Sponsor). 

Featured exhibitors and recruiters include: Gray, GroupM, Kambia, Marriott Vacations Worldwide, West Virginia Marketing Communications and West Virginia John Chambers College of Business and Economics. 

Graduating seniors can also receive a special gift of a free year of AMA membership to kick-start their professional marketing journey after college.

Register

Register for the event at the AMA ICC website.  

For media questions about the event, please contact Amy Gwiazdowski, VP of Communications.

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