AMMUNITION LAUNCHES ALL-NEW WEBSITE FOR MITSUBISHI ELECTRIC TRANE HVAC

ATLANTA, GA / AGILITYPR.NEWS / July 19, 2021 /

AMMUNITION LAUNCHES ALL-NEW WEBSITE FOR MITSUBISHI ELECTRIC TRANE HVAC 

The new website combines Consumer and Professional websites into one consolidated presence

ATLANTA – Ammunition announced the launch of the all-new Mitsubishi Electric Trane HVAC US (METUS) website MitsubishiComfort.com. The culmination of two separate websites, the new site combines the professional and consumer sites into one consolidated entity and provides users with an easy way to learn more about the company’s industry-leading HVAC offerings in one comprehensive experience. Photos assets of the new website are available here. 

“We’re proud of our longstanding relationship with METUS, and are thrilled to have launched this all-new website, focused not only on better storytelling surrounding their industry-leading Variable Refrigerant Flow (VRF) solutions, but also to have a meaningful impact on not just METUS business, but on the business of their network of dedicated contractors as well,” said Jeremy Heilpern, CEO of Ammunition.

The new MitsubishiComfort.com serves as the central hub for homeowners, the professionals who design the spaces METUS VRF products heat and cool, the engineers and specifiers who select them for their projects and the contractors who install and service METUS products.

The site highlights the positive impact METUS products have on the environment through energy efficiency and sustainability initiatives. The new site boasts a comprehensive product section supporting more than 50 products and is backed by a robust lead generation and cultivation engine aimed at putting homeowners in touch with preferred contractors nearby while driving leads to those contractors at the same time.

On the technical side, the site is fully integrated with Marketing Cloud, backed by Drupal for content management and site controls, and synced up with Salesforce for data management.

“Our objective from the beginning of this project was to build a site to support the ever-changing needs of all involved in the selection of heat-pump and air-conditioning systems for residential and commercial applications, while emphasizing the unique ability of METUS to heat and cool any building, anywhere,” said Suzanne Rigdon, director of digital marketing at Mitsubishi Electric Trane HVAC US. “We’re confident we’ll meet our goals with this new site and can’t wait for our customers to get their hands on it.”

To experience the new website, please visit MitsubishiComfort.com. For more information on Ammunition and its clients, please visit ammunition.agency.

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About Ammunition

Ammunition, a member of the global agency network Worldwide Partners, is an independent, full-service agency building brands that build the world. Headquartered in Atlanta, Georgia, Ammunition partners with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between. For more information, please visit www.ammunition.agency.