ATLANTA, GA / AGILITYPR.NEWS / July 26, 2021 /

AMMUNITION SELECTED AS AGENCY OF RECORD FOR CRAWFORD & COMPANY® DIVISION

ATLANTA – Ammunition today announced that at the completion of a national agency search, Crawford & Company® (Crawford) has selected the Atlanta-based advertising agency as the agency of record for Crawford’s all new SaaS offering, Asservio.

Crawford, also headquartered in Atlanta, Georgia, is the world's largest independent provider of claims management to the risk management and insurance industry, as well as self-insured entities, with clients in more than 70 countries. In February of 2021, Crawford announced the launch of Asservio, a bold new innovation that enables digitalization of the estimate review process for property claims. Ammunition has been selected to bring this new product to market, as well as, support the overarching brand strategy and messaging to support Crawford’s global business.

“We’re as excited as we are humbled to have earned the trust of the good folks at Crawford. We couldn’t be more thrilled that Ammunition was selected to lead the marketing and advertising work for Crawford’s latest innovation,” said Jeremy Heilpern, founder and CEO of Ammunition. Heilpern said the account will include working on the overarching Crawford Platform Solutions business, as well as future programs supporting new product introductions. The first projects will begin rolling out in Q3 of this year.

Crawford is a recognized industry leader in providing quality and expertise in claims management. Asservio is the latest innovation from Crawford as it continues to reimagine and simplify the claims ecosystem while delivering on their purpose of restoring and enhancing lives, businesses and communities across the globe.

Ammunition is a full-service advertising agency focused on supporting brands that navigate long-term selling environments, with complex paths to purchase. Ammunition’s approach focuses on a unique messaging architecture that personalizes creative by audience through ongoing engagement and automation. Ammunition’s scope of work for Crawford includes day-to-day marketing and advertising support, brand and messaging strategy, campaign creative development, media planning and buying, as well as social media and PR.

“We’re excited about our relationship with Ammunition, and to work with them on the launch of Asservio and future products within the Crawford Platform Solutions portfolio,” said Michelle Montgomery, Chief Marketing Officer at Crawford. “Their passion, industry expertise, and overall approach to the assignment clearly differentiated Ammunition from the competition. We’re excited to get started.”

The addition of Crawford comes shortly after the announcement of two other client additions in the past 90 days, as Ammunition continues its growth after being listed among Atlanta’s fastest growing privately held businesses in 2021 as a Pacesetter Award winner.

###

About Ammunition

Ammunition, a member of the global agency network Worldwide Partners, is an independent, full-service agency building brands that build the world. Headquartered in Atlanta, Georgia, Ammunition partners with brands to drive business with leading-edge digital strategy, personalized CRM, break-through creative, and everything in between. For more information, please visit www.ammunition.agency.

About Crawford

Based in Atlanta, Crawford & Company (NYSE: CRD‐A and CRD‐B) is the world’s largest publicly listed independent provider of claims management and outsourcing solutions to carriers, brokers and corporations with an expansive global network serving clients in more than 70 countries. The Company’s two classes of stock are substantially identical, except with respect to voting rights and the Company’s ability to pay greater cash dividends on the non-voting Class A Common Stock (CRD-A) than on the voting Class B Common Stock (CRD-B), subject to certain limitations. In addition, with respect to mergers or similar transactions, holders of CRD-A must receive the same type and amount of consideration as holders of CRD-B, unless different consideration is approved by the holders of 75 percent of CRD-A, voting as a class. More information is available at www.crawco.com.