UNITED KINGOM / AGILITYPR.NEWS / March 24, 2026 / Key themes are emerging as the build up to 20:20 Innovation’s latest spring conference gathers pace, highlighting a profession facing rapid change and rising expectations. 

Drawing on insights from speakers, members, and industry discussions, Practice 2026 unveils a new interest in exploring ways that accountancy firms can respond to accelerating shifts driven by AI development, tightening regulation, and evolving client demands.

A central theme is the shift beyond basic automation towards more meaningful use of modern technology. As it becomes clear that AI is no longer just about speeding up routine tasks, firms are beginning to consider how tools, including emerging AI agents and large language models (LLMs), can support decision-making, uncover new insights, and free up time for higher-value work. This creates space for stronger client relationships, better advice, and a more forward-looking approach to running a practice.

Alongside this shift in technology, firms are taking a closer look at the foundations that support long-term growth. Cybersecurity is becoming harder to manage as threats grow more complex and expectations rise, while succession planning is moving into sharper focus as firms think about continuity and future leadership. 

At the same time, changes in practice management are placing greater emphasis on clarity and consistency, with many firms looking to build operations that support growth without placing additional strain on their teams.

David Norris, presenter of the conference’s 'Practice Management: Reaching New Peaks' session, and Technical Director at 20:20 Innovation, says, “We’re seeing a real shift in how firms approach both technology and leadership. It’s not just about working faster; it’s about working differently. 

“AI is opening up time and insight, but it also requires confidence, clarity, and the right mindset to use it well. At the same time, firms are having to think more seriously about risk, succession, and how they position themselves in a changing market.”

These changes are already shaping the day-to-day reality for many firms. Regulatory demands continue to evolve, cyber risks are becoming more complex, and clients increasingly expect a more proactive, insight-led service. As a result, firms are having to rethink how they work, from internal processes through to how they deliver value. Those who are investing in their teams, strengthening their systems, and using technology more effectively are better placed to respond and stay competitive.

Practice 2026 takes place on 23 April 2026 at the National Conference Centre in Birmingham, bringing together accounting professionals from across the UK. Hosted by 20:20 Innovation, the event offers firms clear, practical guidance alongside a chance to step back and look at where the profession is heading. Alongside Norris, speakers include Luke Farren of The Modern Firm, Solvaa founder Kelly Goss, and cybersecurity specialist Andy Larkum. 

Tickets are available at www.2020innovation.com/spring-conference-2026

For more information, visit www.2020innovation.com.