American Marketing Association's International Collegiate Conference Comes to Chicago
CHICAGO, IL / AGILITYPR.NEWS / February 02, 2026 / Contact: Amy Gwiazdowski, agwiazdowski@ama.org
American Marketing Association's International Collegiate Conference Comes to Chicago
Collegiate marketers to build expanded professional connections and compete in annual marketing competitions
Chicago, IL—The 2026 AMA International Collegiate Conference (ICC) is coming to Chicago, Illinois in March 2026. The theme for this year’s conference: Level Up.
ICC is a three-day transformative experience designed to empower and equip students with the skills and insights necessary to navigate and excel in the evolving world of marketing. The conference celebrates students through dynamic competitions, innovative insights, networking, career guidance and recognition.
The ICC Competitions allow collegiate members to turn theory into real-world implementation, while competing against other institutions. The competitions are the perfect opportunity for students to elevate their job readiness and showcase skills in front of industry leaders on a national stage.
Our appreciation goes to the co-chairs of the event, Dr. Delonia Minor-Cooley (Texas Southern University) and Dr. Loran Jarrett (University of South Florida) for supporting students and faculty
in this amazing opportunity.
Dates
March 12-14, 2026
Location
Sheraton Chicago Grand Riverwalk
301 E North Water St.
Chicago, IL 60611
Speakers
The keynote speakers include:
- Jade Walters | The Ninth Semester
- Sean Greenwood | Ben & Jerry's
The full agenda is now available.
Competitions
The competitions include:
- Case Competition
- Sales Competition
- Perfect Pitch Competition
- Marketing Strategy Competition
- Marketplace Simulations Competition
- Design Lab Marketing Competition
- Digital Marketing Competition
Other competitions available for on-site registration:
- Chapter T-Shirt Competition
- Instagram Highlight Reel Competition
- Photography Competition (New!)
More information about AMA’s Collegiate Competitions is available here.
Awards
The AMA will announce several award winners at this year’s event including:
- Hugh G. Wales Advisor of the Year
- Student Marketer of Year
- Lifetime Achievement Award
- Top 25 Chapters
- Chapter Excellence Awards
Scholarship recipients will be recognized for the following:
- Diversity Leadership Scholarship
- Robert DeLay Social Impact Scholarship
- Stryker Buoncristiano Scholarship
- Lee Epstein Scholarship
- EBSCO Student Scholar Award
Graduating seniors can also receive a special gift of a free year of AMA membership to kick-start their professional marketing journey after college.
Register
Register for the event at AMA.org.
For media questions, please contact Amy Gwiazdowski, VP of Communications.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.org130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/