CHICAGO, IL / AGILITYPR.NEWS / January 08, 2026 / For Immediate Release: January 8, 2026

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

American Marketing Association Announces 

2026 Conference Schedule

Academic, collegiate, leadership, public policy, and higher education events to round out a year of learning and networking for marketing community

Chicago, IL—The American Marketing Association (AMA) is pleased to announce the schedule of 2026 events and conferences for the marketing community. Focused on academic development, equipping students for the future, professional development for marketers in the higher education space, and a public policy conference to address issues at the intersection of consumers, organizations, and policymakers are just a few of the AMA’s 2026 conference highlights. 

All AMA events and conference registration information can be found at AMA.org. 

AMA Winter Academic Conference

February 13-15, 2026

Madrid, Spain

Bridging at the Frontiers: Marketing for a World in Transition

As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today’s world of transition—marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI—marketers must navigate complex trade-offs and seize opportunities to create meaningful value. The 2026 theme emphasizes the dual challenge of bridging divides—local and global, technological and human, ideological and practical—while advancing the frontiers of what marketing can achieve

Registration and event information

AMA International Collegiate Conference

March 12-14, 2026

Chicago, IL

Level Up Your Marketing Future

Level Up at the 2026 AMA International Collegiate Conference (ICC)—your ultimate quest to gain experience, unlock new skills and power up your marketing career in today’s fast-paced, ever-evolving world of marketing and beyond. Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities. 

Registration and event information

AMA Marketing & Public Policy Conference

May 16-18, 2026

Ottawa, Ontario

Global Voices, Shared Challenges: Marketing and Policy Beyond Borders

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. By deliberately looking beyond these boundaries—both literal and figurative—we can discover alternative approaches and draw on examples of research, collaborations, and policies that meaningfully improve the well-being of individuals, businesses, societies, and the planet.

Registration and event information 

AMA Summer Academic

July 24-26, 2026 

Denver, CO

Increasing YOUR Impact: Amplifying Scholarship, Teaching, and Organizational Leadership

Marketing academia stands at a pivotal moment. The work we do extends far beyond publishing research—it shapes how we mentor students, influence organizations, and lead within our institutions. Whether you’re preparing for your first faculty position, navigating the tenure process, refining your teaching methods, or stepping into administrative roles, your career path deserves dedicated attention and support. The 2026 Summer Academic Conference recognizes that professional growth happens across multiple dimensions, and every stage of your academic journey matters.

Registration and event information 

AMA Symposium for the Marketing of Higher Education

November 8-11, 2026

Aurora, CO

For over 30 years, the AMA Symposium for the Marketing of Higher Education has been a leading event in shaping the future of higher ed marketing. Our peer-reviewed program is designed to help you refine your strategy, strengthen your institution’s reputation and ensure long-term financial health. Beyond the sessions, the Symposium offers a collaborative space where ideas turn into action and innovation drives progress.

Registration and event information

Learn more about AMA’s 2026 conferences and all upcoming events, conferences, and training opportunities at AMA.org. 

For questions or to request media credentials for an event, please contact Amy Gwiazdowski, VP, Communications at agwiazdowski@ama.org. 

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