American Marketing Association Debuts New Executive in Residence Program
CHICAGO, IL / AGILITYPR.NEWS / March 16, 2026 / American Marketing Association Debuts New Executive in Residence Program
Marc Pritchard, the Chief Brand Officer of Procter & Gamble is first guest
Conversation to explore marketing strategies, practices, and learnings that will shape the future of the profession
Chicago, IL—This March, the American Marketing Association (AMA) will host a new program, Executive in Residence. This new virtual program is designed to create meaningful dialogue between industry innovators and leading academics. These conversations will explore emerging trends, the evolving skills today’s marketing students need to succeed, and the forces shaping the future of the marketing profession. The first guest in the new Executive in Residence Program is Marc Pritchard, the Chief Brand Officer of Procter & Gamble (P&G).
Pritchard is responsible for P&G’s brand-building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing, and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands. Pritchard joined the company in 1982 as a cost analyst in the Paper Division and has 20+ years of progressive experience in the Beauty and Personal Care categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product, commercial, and operational innovation, he served as president of Global Strategy for two years, driving strategies for expanded productivity and growth for P&G. He was appointed P&G’s chief marketing officer in 2008. Pritchard believes in the power of brands to improve the lives of consumers everyday through products that deliver superior performance and value. He continually leads P&G’s brand-building reinvention and is a leading voice in the media, marketing, and creative industry.
Program Information
AMA Executive in Residence Program
Bringing top business and academic leaders together → learning to action
12:00 pm CT
March 24, 2026
Join us for a thoughtful dialogue that will:
- Advance marketing education by allowing academics to engage with executives who are shaping the profession.
- Nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives.
- Support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.
Additional information about the Executive In Residence Program is here. You can register here for the event.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.community130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/