CHICAGO, IL / AGILITYPR.NEWS / July 30, 2024 / American Marketing Association Names 2024 Charles Coolidge Parlin Marketing Research Award

Monica Wood and Venkatesh Shankar Announced as Award Recipients

Chicago, IL— The American Marketing Association (AMA) Foundation is thrilled to recognize Monica Wood, VP of Global Consumer & Member Insights at Herbalife, and Venkatesh Shankar, Professor of Marketing and Academic Director, The Cox School of Business, Southern Methodist University, as recipients of the 2024 Charles Coolidge Parlin Marketing Research Award!

The Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field. Recipients of this award have demonstrated outstanding leadership and sustained impact on advancing and evolving the profession of marketing throughout their careers.  

“Each year, this award serves as a reminder of the impact that rigorous inquiry, new knowledge creation, and visionary leadership have on shaping the future of marketing,” said Bennie F. Johnson, CEO of the American Marketing Association.

Monica Wood is Vice President of Global Consumer & Member Insights at Herbalife, where she established its global research department, whose awards include two David Ogilvy Bronze Awards from the Advertising Research Foundation (ARF), and Market Research Team of the Year from Quirk’s. Monica is also involved in the industry’s leading associations, including Past President, Market Research Council (MRC), Past Committee Leader, American Marketing Association, Past Grand Ogilvy Award Judge, ARF, Current Hall of Fame Chair, MRC, Current Industry Research Committee, Chair, Direct Selling Association, and Entrepreneurship Advisory Board Member, Herbert Business School, University of Miami. 

She has earned her recognition over the years as a leader in the market insights field for her transformational work for some of the world’s best-known brands, and for her tireless advocacy for innovation.

Venkatesh (Venky) Shankar is the Harold M. Brierley Endowed Professor of Marketing and Academic Director, The Brierley Institute of Customer Engagement, Cox School of Business, Southern Methodist University. He is also the Chair of Marketing Accountability Standards Board Advisory Council. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Shankar has a Ph.D. in marketing from the Kellogg School, Northwestern University and has corporate experience in the areas of marketing and international business development.

He is a highly acclaimed scholar, recognized globally across fields such as marketing, innovation, and retail, with numerous prestigious awards including the 2023-2024 American Marketing Association Fellow Award. He has contributed extensively to academic literature and business periodicals, held leadership roles in major marketing organizations, and has taught and consulted for a wide range of prominent international companies and institutions.

Congratulations to the 2024 Parlin Award Recipients! 

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