American Marketing Association to Host Panel Session and Meetup for Senior Marketing Leaders at SXSW EDU in March
CHICAGO, IL / AGILITYPR.NEWS / February 26, 2026 / American Marketing Association to Host Panel Session and Meetup for Senior Marketing Leaders at SXSW EDU in March
Dynamic Future of Marketing Education
Panel to explore how marketing education must adapt to remain relevant and impactful
Networking Opportunities for Senior Marketing Leaders
Chicago, IL—This March, the American Marketing Association (AMA) will be hosting a panel session at SXSW EDU Conference & Festival and a Meetup for Senior Marketing Executives. The Conference is a reflection of the world’s most critical social issues as seen through the lens of education. AMA is bringing together individuals to discuss the future of marketing education and explore how marketing education must adapt to remain relevant and impactful.
Panel Session Date + Location
March 11, 2026
2:00 pm – 2:45 pm CT
Hilton Austin Downtown–Room 412
Panel Session: Dynamic Future of Marketing Education
Marketing is evolving at lightning speed—driven by technology, globalization, and shifting learner expectations. This session will explore how marketing education must adapt to remain relevant and impactful. We’ll examine the intersection of traditional academic models and agile professional development, uncovering how these approaches can coexist where adaptability and lifelong learning are essential. Attendees will gain insights into new trends, inclusive practices, and innovative strategies that empower educators, institutions, and professionals to thrive in an interconnected marketplace.
Speakers
- Bennie F. Johnson, CEO of the American Marketing Association
- Robert Rose, Content Marketing Institute
- Dr. Jason Wingard, Visiting Professor at Harvard University
- Dr. Linda Alkire, Associate Professor and Director of the Center for Professional Sales Texas State University
Meet Up Date + Location
March 9, 2026
4:00 pm - 5:00 pm CT
The Westin Austin Downtown - Strait
SXSW Meet Up for Senior Marketing Leaders
Marketing is evolving fast, and senior leaders are rewriting the playbook as they go. Join this high-energy meetup where top marketing minds swap ideas, tackle big challenges, and explore what’s next in a world of AI, shifting audiences, and constant disruption. Connect with fellow innovators and leave with fresh insights to strengthen your strategy and spark new possibilities.
If you’re attending SXSW EDU Conference—March 9–12, 2026 in Austin, TX—please join us for a conversation about marketing, professional development, and how we empower educators, institutions, and professionals in our interconnected world. Connect with fellow marketers and leave with new ideas and friends.
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AMA Press Contact:
Amy Gwiazdowski
SXSW EDU Press Contacts:
Brett Cannon
Alex McClure
One Strategy Group
Liz Stein
About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
About SXSW EDU
The SXSW EDU® Conference & Festival is a reflection of the world’s most critical social issues as seen through the lens of education. This year’s event will bring together the learner, the practitioner, the entrepreneur, and the visionary to share their groundbreaking stories, tackle complex issues, and build reimagined paths forward. As a community of diverse people who are united around a like-minded vision for the future, SXSW EDU serves as a place for attendees to renew their purpose in practice from both a personal and professional perspective. It is a place to reinforce the core principles of teaching and learning as well as an opportunity to express your creativity and passion for education. Join the passionate and innovative community at SXSW EDU, March 9-12, 2026. For more information, please visit sxswedu.com.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.community130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/