April Learning Opportunities and Events at the American Marketing Association
CHICAGO, IL / AGILITYPR.NEWS / April 01, 2026 / Contact: Amy Gwiazdowski, agwiazdowski@ama.org
April Learning Opportunities and Events at the American Marketing Association
April learning: marketing in higher education, SEO and AI search, and building a better marketing strategy in the age of AI
Chicago, IL—This April, the American Marketing Association (AMA) has several new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.
For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information.
Virtual Trainings, Bootcamps & Webinars
Virtual Conference: Marketing in Higher Education
April 7-8, 2026
Free Virtual Conference
This free virtual conference is designed for professionals shaping how institutions connect with prospective students, current learners, and alumni. This event explores modern approaches to enrollment marketing, brand positioning, and audience engagement in an increasingly competitive and digital-first landscape. Through interactive sessions and case-driven discussions, attendees will gain practical insights to strengthen institutional visibility, credibility, and impact across the student lifecycle.
April 9, 2026 | 10:00 AM - 2:30 PM CDT
Bootcamp | Online | 4 Hours | Beginner
This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.
Adobe on AI: Building Enterprise-Ready AI Governance
April 14, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinar brought to you by Adobe
Adopting AI responsibly goes beyond innovation—it requires accountability, transparency, and trust. In this webinar, leaders from Adobe and Microsoft explore how organizations can evaluate their current AI maturity and embed responsible AI practices across the enterprise.
SEO and AI Search: Challenges, Opportunities and New Strategies for Visibility
April 16, 2026 | 12:00 PM - 1:00 PM CDT
AMA Members Only Webinar
This training takes a close look at that challenge and finds a bit of hope. You’ll learn why AI recommends one brand over another and discover ways to plug the gaps in your marketing to win in this new channel. Finally, we’ll share a glimpse into the future on how buyer research is changing, and what it means for your brand’s discoverability.
April 17-18, 2026
Columbia College Chicago
Inspiring the Next Generation of Chapter Leaders: Two impactful days of hands-on leadership training, networking, and real-world tools for AMA chapter success.
Building a Marketing Strategy in the Age of AI
April 21, 2026 | 10:00 AM - 12:00 PM CDT
Virtual Training | Online | 2 Hours
Traditional marketing playbooks of the past are no longer working. The infusion of AI didn’t just speed marketing up but collapsed the distance between strategy and execution. The marketing leaders who win aren’t the ones with the best frameworks. They’re the ones who’ve learned to train systems, meet modern customer expectations, and deliver real-time outcomes. Led by Marc Sirkin (former CEO, Third Door Media; advisor to CMOs navigating GTM resets), this session shows you how to build marketing strategy that actually delivers.
Maximize Google Ads: From Campaign Setup to High-ROI Growth
April 23, 2026 10:00 AM - 12:00 PM CDT
Virtual Training | Online | 2 Hours
This session gives marketers a clear, practical roadmap for creating profitable Google Ads campaigns without wasting ad spend. We’ll break down modern best practices, including audience targeting, campaign structure, conversion tracking, and creative optimization. Attendees will learn how to interpret performance data, identify inefficiencies, and make adjustments that drive measurable results. The session blends strategic thinking with real-world examples to clarify Google Ads and empower marketers to run smarter, more effective campaigns. Participants will walk away with actionable steps they can implement immediately.
April 28, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinar brought to you by Cvent
Join us for Cvent’s highly anticipated annual webinar as we unveil the transformative trends shaping the event and hospitality landscape in 2026. Designed for event organizers and marketers, this session will keep you ahead in an ever-evolving industry. Our 2026 Trends campaign, supported by Cvent platform intelligence, research, and third-party data, translates key shifts into a compelling narrative. Packed with practical strategies and expert insights, this webinar equips you with the knowledge to make your 2026 events innovative, impactful, and future-ready.
Revenue in Uncertain Channels: Investing When Attribution Lags
April 30, 2026 | 12:00 PM - 1:00 PM CDT
AMA Members Only Webinar
In this members-only webinar, academic researchers and industry practitioners will explore how marketers evaluate new channels through a revenue lens. Using examples such as AI-assisted search alongside other emerging discovery behaviors, the conversation will focus on identifying early signals of impact, interpreting partial data, and building credible internal cases for investment when the ROI story is still unfolding. The session will offer practical perspectives to help marketers navigate uncertainty while keeping revenue outcomes at the center of decision-making.
LinkedIn Learning
Generative AI for Marketing Professional Certificate by the AMA
Online | 4 Hours | Beginner
AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Upcoming Conference
2026 AMA Marketing and Public Policy Conference
May 16-18, 2026 in Ottawa, Ontario
Theme–Global Voices, Shared Challenges: Marketing and Policy Beyond Borders
Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.
Join us in Ottawa, Ontario–the first time this conference has been held outside the United States–May 16-18, 2026, to amplify global voices, address shared challenges, and increase the impact of marketing and policy research.
Register for the 2026 Marketing & Public Policy Conference
Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.community130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/