UNITED KINGDOM / AGILITYPR.NEWS / November 04, 2025 / As UK businesses fall further behind on AI adoption, one engineering company has set out to demonstrate that the AI skills gap doesn’t need to be a roadblock for businesses with ambitious marketing goals.

Conversational search expert Firney is built on the core belief that the most creative marketing is only as good as the technology that powers it. As UK firms face missing out on more than £193 billion in untapped opportunities, Firney has revealed its revamped brand identity, new website and suite of targeted AI and web solutions

An engineering company with unique marketing insight, Firney creates dynamic, high-performing sales and engagement tools. From AI-driven personalisation to resilient web platforms, its team delivers the technology that powers market-leading, hyper-personalised digital experiences.

Marc Firth, CEO and Co-founder of Firney, said, “There is no doubt UK firms are missing out on countless growth opportunities as we fall behind on AI adoption. We wanted our new site to do more than tell people what we do. It needed to show how AI and conversational search can boost performance and deliver a smoother visitor experience. Every part of the site reflects the kind of intelligent web solutions we build for clients - fast, reliable and tuned to what the visitor needs. The way people move through digital spaces has changed, and websites - and businesses - need to change with them.”

Built entirely by Firney’s in-house team, the new site has been designed as both a showcase and a proving ground. Visitors can see how conversational search, intent-based navigation and intelligent recommendations work together to create a journey that feels fluid and personalised. Rather than treating each click as a simple action, Firney’s technology interprets it as a signal - one that helps shape what the visitor sees next.

For Firney, the new website is more than a refresh: it’s a statement of where the company, and the wider web industry, is heading. It shows that intelligent, user-aware design isn’t a futuristic concept anymore: it’s what customers already expect. The new site is now live, inviting visitors to experience the next generation of AI-powered web design and discover engineered AI solutions first hand.

For more information, please visit https://www.firney.com.