CHICAGO, IL / AGILITYPR.NEWS / August 03, 2026 / August 2026 Learning Opportunities and Events at the American Marketing Association

August learning opportunities: brand positioning, AI ROI, and the future of marketing

Chicago, IL—This August, the American Marketing Association (AMA) is hosting new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

How to Write a Winning Brand Positioning Statement

August 4, 2026 | 10:00 AM - 1:00 PM CDT

Virtual Training

Brand positioning is central to any strategy plan or communication campaign, in this 3-hour training you will have the opportunity to learn about the role of positioning, how to define your target audience, what to look for when assessing competition, and more. Walking away with the skills needed to set up your brand for a long-lasting and effective strategy. 

Proving the ROI of AI

August 6, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

Almost, if not all marketing teams, are using AI to optimize their work, measuring its usefulness in time saved or greater output. However, these vanity metrics don’t reflect the true effectiveness of AI. Participants in this 2-hour training will walk away with the skills to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline and build a plan with clear success metrics. 

Beyond the Buzzwords: Real Marketing Tech, Live in Action

August 18, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar 

Attendees will get a candid look at where martech is moving. Afterwards a lineup of leading providers will present a live demonstration of real products working to solve marketing challenges in real time. Skipping the theory about what AI could do and proving their value instantaneously. 

UX Foundations for Marketers (2-part series) 

Part 1: August 20, 2026 | 10:00 AM - 12:00 PM CDT

Part 2: August 27, 2026 | 10:00 AM - 12:00 PM CDT

Bootcamp

User experience design is a fundamental part of any digital marketing campaign. This 2-part bootcamp will give attendees the knowledge, frameworks and tools to drive engagement, conversions, and ROI. They will also walk away with knowing how to identify where their company sits on the UX maturity curve and what to prioritize for success. 

Mapping the Customer Journey 

August 25, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

Led by the Head of Growth and Marketing at NinjaVA, Ginny Deltaire, this training will focus on how to build a user experience that gets consumers from initial awareness of a brand to trust, action, and ultimately follow-up. Learning applicable skills to understand where your brand’s journey breaks down how to achieve the next stage. 

Future-Ready: Your Marketing Career in the Age of AI (Members-Only)

August 26, 2026 | 12:00 PM - 1:00 PM CDT

Webinar 

In an ever-changing landscape of AI, marketers are left unsure of what move to make next so they don’t fall behind. Supported by FY26 State of Marketing Careers Report, this webinar will ensure members understand where the profession is heading and what intentional steps to take next. 

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

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Why learn with the AMA? 

The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.