UNITED KINGDOM / AGILITYPR.NEWS / September 03, 2020 / Landmark redevelopment project Bradford Live has begun the process to find a new contractor as it enters its main phase of construction, with the issue of a selection questionnaire for interested parties.
The project will transform Bradford city centre’s former Odeon building into a multi-purpose live events venue, offering a strong calendar of world class music, comedy and family entertainment, as well as multi-purpose conference and meeting spaces.
The building, which turns 90 years old this month, will be run by Birmingham-based NEC Group, who have made a 30-year commitment to operate it, bringing their expertise in live events, conferencing and catering to Bradford.
After the Odeon closed its doors in 2000, the building fell into disrepair and was added to the Theatres at Risk register in 2008. In 2014 the council approved a plan by Bradford Live, a not-for-profit distribution social enterprise, to create a live music venue after inviting developers to submit commercially viable ideas for the building. Planning permission was granted by Bradford Council’s Development Committee in March 2019.
The project has benefitted from significant investment to date, including a £357,500 investment from the Leeds City Region Enterprise Partnership (LEP) (delivered by the West Yorkshire Combined Authority), a £959,500 grant from the National Lottery Heritage Fund and £4 million secured by the LEP from the Government’s Northern Cultural Regeneration Fund.
Updated designs and timelines are set to be shared later this year once the main contractor is appointed, with the impact of the COVID-19 pandemic meaning that the venue is now expected to open in 2022.
Dan Boulger, the project’s mobilisation manager at the NEC Group, said: “Beginning the tender process to find a contractor for the next stage of construction marks an exciting phase in the project, and we look forward to the interest we receive which has already been very positive. Bradford Live continues to have the full backing and enthusiasm of the NEC Group, despite a challenging climate for live events currently.”
Lee Craven, founding Director of Bradford Live commented: “As with many construction projects across the country, the COVID-19 pandemic has brought challenges which have led to some delays in our timelines. However, this time has allowed our design team to work without interruption on the detailed design. We have said from the beginning that the former Odeon is a complicated building with many surprises and much hidden heritage. We have had to balance these challenges with the needs of a modern performance venue, and I believe we have managed to do just that. We look forward to sharing the revised plans publicly in the near future.”
Councillor Alex Ross-Shaw at Bradford Council said: “Bradford Live is an iconic project for the city of Bradford which is set to bring a wealth of new visitors to the city centre, boosting the economy and providing jobs and opportunities for the whole of our region. It continues to have the full support of Bradford Council and we look forward to seeing its progress over this next important phase of the project.”
About Us
Bradford Live
History of the building. On 22nd September, 1930, the New Victoria opened in the heart of Bradford. It was the largest ‘picture palace’ ever built in England outside of greater London, comprising a huge main auditorium, ballroom, restaurant, and multiple lounges. In 1950, it changed its name to the Gaumont, and under that guise hosted the great names of the early Rock ‘n’ Roll years: Bill Haley, Buddy Holly, Chuck Berry, Little Richard, the Rolling Stones and the Beatles. Then, for three decades after 1969, the building became an Odeon film centre and Top Rank Bingo club, before finally closing its doors in 2000. Faced with demolition, a grass-roots campaign group fought successfully to save the building. In 2012, Bradford Live took up the challenge, with a brief to find a long-term viable use for this Bradford icon. That ambition was fulfilled in 2016, when Bradford Live secured the NEC Group as the venue’s future operator.
Bradford Live will transform the former Odeon cinema, an iconic landmark in central Bradford, into a commercially viable and sustainable, professionally-run 4,000 capacity world-class live music and performance venue. For more information, please visit http://www.bradfordlive.co.uk/ or follow us on Twitter @bradford_live.
NEC Group is a live entertainment business with over forty years of world-class expertise in venue and destination management. Every year, millions come together at five of the UK’s leading business, leisure, and entertainment venues which come under NEC Group’s portfolio - the National Exhibition Centre (NEC), International Convention Centre (ICC), Resorts World Arena, Utilita Arena Birmingham and the Vox Conference Venue. The five venues offer almost 250,000 square metres of covered space and comprise of some of the best-connected real estate in Europe.
Contacts
Becky Humphries
Head of PR & Communications at the NEC Group
becky.humphries@necgroup.co.ukPhone: +44 07769 238 127