UNITED KINGDOM / AGILITYPR.NEWS / April 12, 2021 /

The opportunity

Pubs and small brewery taprooms across England are gearing up for beer gardens reopening today by tapping fresh casks of beer for the first time since December. 

Cask beer, also known as real ale, is only available in pubs and taprooms and is the Nation’s National drink, so as pubs gear up for reopening outdoors today many publicans will be focusing on making sure their cask beer is setup and ready to be served in tip-top condition. Below you will find interviewees and filming locations for businesses gearing up for reopening today.

With pubs closed for large portions of the last twelve months cask beer sales have been decimated – down over 70% year-on-year. A new cask beer campaign launched by the Society of Independent Brewers, the Campaign for Real Ale, the British Institute of Innkeeping and Cask Marque, is encouraging beer drinkers to buy a pint of local cask beer when they head back to the pub – because by buying a pint of cask beer you’re not only supporting your local pub, but helping out small independent breweries too.

Check the hashtag #CaskIsBack across Facebook, Twitter and Instagram to see brewers and pubs gearing up for reopening - and from later today the beer drinkers toasting their first pint of cask beer back in the pub.

The Issue

Sales of hand-pulled cask beer, which can only be sold in pubs, have been hit incredibly hard by the UK’s Coronavirus restrictions – with sales of this fresh British beer down 70% over the last twelve months. 

Cask beer is unique because of its freshness – brewed to be served fresh and hand-pulled from chilled pub cellars in a few days.

During the Covid lockdown some 6 Million pints of cask beer from small independent breweries had to be poured away, with the brewers who made it left to foot the bill. 80% of the beer made by small breweries is sold in pubs, so those same breweries have been ramping production back up ahead of pubs reopening.

 

SIBA National Spokesperson

SIBA’s Chief Executive James Calder is available for comment or interview via 07840 639089 press@siba.co.uk

 

Regional Spokespeople

 

Brewers & Publicans available for interview or filming today

Anthony Hughes, Lincoln Green Brewery, Nottingham (3 pubs)

Mobile: 07748 111457

Email: Anthony.hughes@siba.co.uk

Filming locations:

The Sir John Borlase Warren, 

1 Ilkeston Road, Canning Circus, Nottingham NG7 3GD (Opening Monday 12^th)

The Railway,

 25 King Street, Belper DE56 9PW (Opening Monday 12^th) 

The Station Hotel, 

Station Terrace, Hucknall NG15 7TQ (Opening Friday 16^th)

 

Kirsty Ridge, Lakeland Inns, Cumbria (5 pubs)

Mobile: 07507976429 

Email: kirsty@lakeland-inns.co.uk

Filming location:

The Sun Inn

Market street, Ulverston, Cumbria, LA127AY 

Ed Mason, Fivepoints Brewing, London & Leeds

Mobile: 07970 541333

Pub landline: 0113 245 3950

Email: david@whitelocksleeds.com / graham@whitelocksleeds.com

Filming location:

Whitelock’s Ale House

Turk's Head Yard, Leeds LS1 6HB

Keith Bott, Titanic Brewery, Staffordshire (13 pubs)

Mobile: 07831 235768

Email: Keith.bott@titanicbrewery.co.uk

Filming locations:

The Bulls Head in Burslem,

14 St Johns Square, Burslem, Stoke On Trent, ST6 3AJ

The Cheshire Cheese in Buxton,

37 - 39 High Street, Buxton, Derbyshire, SK17 6HA

The Old Poets’ Corner in Ashover,

1 Butts Road, Ashover, Chesterfield, S45 0EW

Bod Stafford

57 – 59 Bodmin Avenue Stafford ST17 0EF

Bod Trentham

160 Longton Road Trentham, Stoke-on-Trent ST4 8GG

Bod Newport

19 High Street Newport, Shropshire TF10 7NE

Sarah Hardy, North Brewing Co, Leeds (6 pubs + brewery taproom)

Mobile: 07378131883

Email: sarahhardy@northbrewing.com

Filming locations:

North Brewing Co Taproom, 

Springwell, Buslingthope Lane, Leeds, LS7 2DF

 

North Bar Leeds,

24 New Briggate, Leeds LS1 6NU

Preston

468 Roundhay Road, Oakwood, LS8 2HU

North Bar Harrogate

2D, Oxford Buildings, Cheltenham Parade, Harrogate HG1 1DA

North Bar Social Otley

8-10 Bondgate, Otley LS21 3AB

Tom Fozard, Rooster’s Brewing Co, Harrogate (Brewery Taproom)

Mobile: 07812 145454

Email: tom@roosters.co.uk

Rooster’s Brewing Co. Taproom

Unit H5, Fifth Avenue, Hornbeam Park Ave, Harrogate HG2 8QT

Will Bryant, Electric Bear Brewing Co Taproom, Bath (Brewery Taproom)

Mobile: +44 7841 611079 (Alternatively Zoe Hallam via 07947 931097)

Taproom landline: +44 (0)1225 424088. 

Electric Bear Brewing Co. Taproom

Unit 12, The Maltings Industrial Estate, 7 Brassmill Ln, Bath BA1 3JL

Martin Johnson, The Yew Tree Inn, Herefordshire

Mobile: 07873217225

Pub landline: 01989562815

Email: Martin@rosscider.com

Filming location:

The Yew Tree Inn

Peterstow, Herefordshire, HR96JZ