COSRX Launches New Campaign "Sunny & Beatrice"
BUNDANG-GU, SEONGNAM-SI, GYEONGGI-DO, KOREA / AGILITYPR.NEWS / May 27, 2021 / LOS ANGELES, CA., May 26th, 2021 --- COSRX and influencer Esther Choi hosted a virtual event today on Wednesday, May 26th at 2:00 PM PST, featuring the launch of their new marketing campaign “Sunny and Beatrice.” Attendees included influencers and top-tier media.
The 1-hour event brought to life the two animated characters behind Sunny and Beatrice, the upcoming marketing campaign behind COSRX’s two global skincare franchises: Snail Mucin and Propolis. Sunny The Snail and Beatrice The Bee are digital mascots for the respective collections. To further differentiate the lines and its benefits, Sunny and Beatrice will take consumers on a three-month journey behind Snail Mucin and Propolis skincare.
COSRX pioneered the Snail Mucin skincare trend starting in 2013. Consisting of seven SKUs (Advanced Snail Mucin Gel Cleanser, Advanced Snail Radiance Dual Essence, Advanced Snail Eye Peptide Cream, Advanced Snail Hydrogel Eye Patch, Advanced Snail 92 All in one Cream, Advanced Snail 96 Mucin Power Essence, and Advanced Snail Mucin Power Sheet Mask), the products are snail mucin based, a naturally derived snail secretion that has skin benefits such as deep hydration, soothe irritation, stimulates collagen production and delivers essential vitamins and minerals. COSRX first launched our brand at ULTA in 2017 and sales have increased by approx. 367% until 2019. Also, we saw rapid growth from 2018 to 2019 where sales increased by 194%.
The brand’s Full-Fit Propolis line launched in 2019. The collection’s products are bee-propolis based, the wax-like bee glue that is naturally produced. Made up of seven SKUs (Propolis Honey Overnight Mask, Propolis Light Ampoule, Propolis Light Cream, Propolis Nourishing Magnet Sheet Mask, Propolis Synergy Pad, Propolis Synergy Toner, and Lip Sleep - Propolis Lip Sleeping Mask), the Full Fit Propolis line contains a complex mixture of anti-inflammatory and antimicrobial compounds. Its benefits include acne-scar repair, decrease inflammation, protects the skin, and is anti-aging.
COSRX is available for purchase at retailers nationwide, including Ulta, Revolve, Dermstore. To learn more, visit www.cosrx.com.
For additional information, please contact:
Nadia Suttle
Landing International
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About COSRX
COSRX is a skincare brand built from more than a decade of experience in Korean cosmetics and product development. They gather and understand what the customers want and need in terms of skin problems. After rigorous analysis, COSRX culminates the information into an ingredient-oriented cosmetic brand. The brand’s no-nonsense products target and treat specific skin concerns with scientifically proven ingredients.
COSRX is dedicated to creating products with high concentrations of activities. The ingredients are uncomplicated and truly focus on the root of the issue for all types of skin concerns. Among the most popular products are the Acne Pimple Master Patches, Advanced Snail 96 Mucin Power Essence, AHA 7 Whitehead Power Liquid, and the Full-Fit Propolis Ampoule.
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