ENGLAND / AGILITYPR.NEWS / August 02, 2022 / The world’s best loved content creators Woody and Kleiny are set to take their 35-million + followers on a fun-filled, exciting new journey this summer as the most famous best mates in entertainment get set to take on the fashion set with the launch of their brand new clothing collection.

With 9.9 billion video views last year alone, and brand collaborations with Netflix, I’m A Celebrity, Top Gear, Facebook and M&S, the hilarious duo are back on their home turf with their clothing brand LUC and their most eagerly awaited launch yet: the SS23 collection.

SS23 consists of three ranges of core lines, seasonal drops and limited edition pieces and will see Woody and Kleiny’s lifelong friendship entering its third phase: from aspiring content creators to entertainment sensations and now, as creators of the most in-demand international clothing line yet.

The brand’s existing selection of hoodies, sweatshirts and t-shirts is loved by fans including Mario Balotelli, Chris Hughes, Kem Cetinay and Tanya Bardsley, but their SS23 offering kicks it up a notch as the brand gets set to go global.

This drop sees LUC’s bestselling designs updated with on-trend new colourways, stylish graphics, prints and silhouettes. The iconic Let Us Create branding stays, standing out on tees, hoodies, joggers, shorts, trucker caps and socks. New limited edition pieces showcase premium design with high-quality embroidery and will only be available online and to select retailers.

LUC, which stands for Let Us Create, was launched by Woody and Kleiny - real names Paul Wood and Paul Klein - in 2018. The creative duo wanted to help wearers express their true selves creatively through clothing. Their clothing and accessories have become just as well known as the duo’s online videos, pranks, and viral challenges. Their latest designs feature in every video, meaning eagle-eyed global audiences will already be familiar with LUC’s signature aesthetic.

SS23 by LUC is bursting with comfortable, wearable wardrobe staples for individual creativity at prices that won’t break the bank.

Paul Wood and Paul Klein, together known as Woody and Kleiny (WAK) said, “Anyone that knows us will already know that we’re always adapting our content to give our followers the sort of entertainment they want, and it’s no different when it comes to our clothing line. We are thrilled to be launching our global takeover on our home turf in the UK. We want wearers to truly feel comfortable, and true to themselves when they choose LUC clothing, wherever they are.

“We can’t wait to see our new designs being snapped up and worn around the world. Our motto has always been to stick with Plan A; there’s no room for Plan B. We want our new SS23 collection to show that it’s OK to be proud of who you are and what you do, it’s OK if you do things differently, and that if you’re true to yourself, you can achieve anything you want.”

For more information, or to become a LUC stockist, visit: www.lucclothing.com