UNITED KINGDOM / AGILITYPR.NEWS / March 07, 2025 / There is a grim point that is often brought up about online dating: that men's greatest fear is that their date's looks may not match the profile, and women's greatest fear is that their date will harm them.

While deepfake profiles and romance scams are a threat to all users, it is a fact that women are statistically more at risk. This International Women’s Day Sizzl, the UK’s most secure dating platform, is reaffirming its commitment to keeping women safe.

Recent research has revealed that 75% of UK dating app users believe they have encountered AI-generated deepfake profiles, with nearly one in five reporting that they have personally been deceived by one. Additionally, an estimated £410 million has been lost to romance scams in the UK over the past five years, making online dating safety more important than ever. 

Many feel that dating platforms are not doing enough to tackle these threats, leaving them vulnerable to fraud and emotional manipulation.

Sizzl has taken a proactive approach to ensure its users have the highest level of protection. The platform has partnered with OneID to implement government-certified identity verification, ensuring that all users are real people and eliminating the risk of fake or AI-generated profiles.

Unlike many dating apps that allow users to remain anonymous or unverified, Sizzl prioritises security by requiring verification at sign-up. This industry-leading approach helps to combat deception, reducing the likelihood of scams and fake identities.

Beyond identity verification, Sizzl has implemented robust security measures designed to safeguard users’ personal information and provide a safer dating experience. Advanced technology is used to protect profiles from unauthorised access, and the app includes secure messaging features that allow users to communicate without exposing personal contact details. Sizzl also promotes user awareness by regularly publishing educational content on how to recognise and avoid potential scams, ensuring that daters have the knowledge they need to stay safe.

Phil Beesley, Co-Founder of Sizzl, said, "At Sizzl, we recognise the unique challenges women face in online dating. Our unwavering commitment is to provide a secure and empowering environment where users can connect authentically, free from the concerns of deception or harm. This International Women's Day, we stand resolute in our mission to lead the industry in safety and trust."

On this International Women’s Day, Sizzl celebrates the progress made in creating a safer digital dating environment - so that women can date online with confidence and peace of mind.

For more information, visit https://sizzl.dating.