Escape wins Best Innovation at UK Fitness Awards
PETERBOROUGH, ENGLAND / AGILITYPR.NEWS / January 10, 2020 / Escape Fitness has been awarded a best innovation award at the recent UK Fitness Awards in recognition of its VECTOR training tool – a dial-in resistance tube system that’s being used at the highest levels of sports performance, physical therapy and rehabilitation.
The black tie event took place in a luxury hotel sky bar overlooking the city of Birmingham, with guests including ex-special forces soldier Ant Middleton and fitness icons such as Flex Lewis and Micquel Wright.
Nominated in the “Innovation In Fitness 2019 (Company)” category, Escape won the accolade for being a company that’s at the forefront of producing and distributing cutting edge equipment for use by fitness professionals and personal trainers.
The VECTOR is the future of resistance bands, offering versatility that far surpasses anything else on the market. Its tubes are made from Kevlar (an incredibly strong material) that reduces the risk of snap-back and, with the simple turn of a dial, you can immediately change resistance levels to progress or change exercises.
Upon hearing the news, Eric Kaye, founder and CEO of Escape’s partners Kayezen VECTOR said: “We want to thank Escape, PT Academy and the UK Fitness Awards organisation for this honour.
“Escape Fitness is a recognised global leader in functional training and we are thrilled to be partnered with a team that shares our mindset for helping people continuously improve their performance, health and resilience.
“Both Escape and PT Academy share our vision for how the Kayezen VECTOR’s dial-in resistance tube system delivers new exercise challenges for group fitness and personal training.
“We are excited to build on the momentum we have with Escape and PT Academy in 2020 and look forward to jointly developing even more applications for the VECTOR.”
Collaboration is the way forward in fitness
"The reason that we work so hard as a team in developing products, partnering with other innovators, and evolving fitness offerings around the world is to bring a new level of experience that changes the lives of operators, PTs and members alike,” explained Ben Hackney-Williams, head of content at Escape Fitness, who accepted the award on behalf of the company.
“VECTOR is the perfect example of how working together brings the biggest benefits. We hear from a lot of entrepreneurs, industry figures and celebrities on our Escape Your Limits podcast and one of the biggest trending topics over the past year is how a rising tide lifts all boats. This award win goes to further prove that collaboration is the way forward.
“On behalf of Escape I’d like to give a huge thank you to Eric and the team at Kayezen, the UK Fitness Awards team, PT Academy and everyone that voted for Escape Fitness and the VECTOR for 2019’s Innovation In Fitness.”
For more information visit escapefitness.com
Watch the VECTOR video here: https://youtu.be/G85b22BdzaU
About Us
Escape Fitness is a leader in the fitness field, constantly looking to push the boundaries of what is possible and make the ordinary extraordinary.
Founded in 1998, Escape Fitness has built a reputation for product innovation, quality and design while growing and competing through great partnerships in multiple markets worldwide. Escape has helped improve the bottom lines of over 1000 fitness clubs and key distributors in 80 countries. Committed to functional training, Escape works with clubs to deliver the best possible exercise experiences; the company encourages both fitness professionals and their clients to 'Escape Your Limits' - a mentality that is the foundation of every Escape Fitness offering. Visit escapefitness.com.
UK Fitness Awards was established to acknowledge the contributions and achievements of those within the leisure and fitness industry.
The awards are open to individuals and companies. Each of the categories is designed to celebrate best practice, from quality of work to motivational and inspirational achievements.
The awards aim to recognise achievements from individuals and organisations that haven't just excelled in their chosen fields but have other track records of success and inspiration. UK Fitness Awards is a non profit organisation and receives zero funding from any source. For more information visit ukfitnessawards.com.
Contacts
Elizabeth Morgan
Senior Marketing Executive
elizabeth.morgan@escapefitness.comPhone: +44 01733 860 334