LONDON / AGILITYPR.NEWS / July 22, 2024 / London, UK, July 2024 – Asurion Europe has teamed up with EssilorLuxottica to offer a new insurance service for the eyewear company through the SunLove Protection Plan. The policy provides worldwide protection for sunglasses against accidental damage, chipped or broken frames, scratched or cracked lenses, and normal wear and tear.

EssilorLuxottica, a global leader in designing, manufacturing, and distributing of ophthalmic lenses, frames, and sunglasses, boasts a portfolio of prestigious brands including Ray-Ban, Persol, and Oakley, as well as retail spaces such as Sunglass Hut and David Clulow. 

The SunLove Protection Plan is a new initiative that allows customers to insure their new sunglasses at the point of purchase within Sunglass Hut and David Clulow stores. This 12-month policy ensures immediate protection, offering same-day replacement for any damaged sunglasses, providing peace of mind from the moment they step out the door.

Asurion Europe is an insurance company and leading tech specialist, providing support for a wide range of consumer electronics, including laptops, tablets, mobile phones, and other smart home devices. This expertise positions Asurion as the ideal provider to cover smart glasses emerging from the EssilorLuxottica Smart Eyewear Lab. For instance, the Ray-Ban Meta smart glasses allow owners to take hands-free photos and videos, and livestream to select social platforms.

Gavin Miller, CEO at Asurion Europe, comments, “We are accustomed to developing unique value propositions for our customers, and this was no exception. We are pleased to diversify our portfolio by offering this exclusive insurance product for EssilorLuxottica and their brands. We’ll be giving our backing to the most prestigious name in the eyewear sector, so that customers can invest in their desired products with the peace of mind insurance provides.”