MADRID / AGILITYPR.NEWS / July 15, 2025 / As part of World Youth Skills Day (15 July), the British Council – the United Kingdom’s organisation for cultural relations and educational opportunities – presents Phrase-ology, a collection of 100 idioms, proverbs and phrases that shed light on the evolution of the English language and the role played by different generations in shaping it. The research categorises phrases into eight groups, including those unique to Gen Z, which reflect the bold self-expression, identity and affirmation typical of this generation, aged under 30.
Shaped by digital culture and social media, Gen Z’s language brings performance and playfulness to everyday life. The British Council’s latest work offers young generations a free resource to continue learning and developing their English skills.
Led by computational linguistics expert Dr Barbara McGillivray and Natural Language Processing specialist Iacopo Ghinassi, the Phrase-ology research analysed millions of online documents to track the emergence and frequency of expressions. The British Council then curated a final list of 100 phrases, each with an intriguing backstory.
“This latest study into the evolution of English explores the phrases we use to express shared ideas and experiences – it shows how much English is shaped by people around the world and how it continues to grow and adapt,” says Mark Walker, Director of English & Exams at the British Council.
Gen Z Dictionary: 11 English Phrases to Speak Their Language
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About the British Council
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories and are on the ground in more than 100 countries. In 2022-23 we reached 600 million people. www.britishcouncil.org.
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