UNITED KINGDOM / AGILITYPR.NEWS / July 15, 2025 / Mo’Living, a leading UK-based property management company, is showing that memes, nostalgia, fun, and a touch of mystery can pay off in big ways after an unconventional marketing campaign built them a loyal audience of over 40,000 followers… and landed them a multi-million pound property deal.

The North London organisation, which handles everything from short-term lets to long-term rentals, decided to throw out the traditional marketing playbook and do things differently. They flooded their socials with classic comedy sketches, 1980s football moments, pop videos, and quirky reels; a far cry from the usual property-related content posted by competitors. Out in the real world, they upped the intrigue by sticking mysterious labels in unexpected places - stairwells, street corners - directing people to the clips; a playful stunt that sparked thousands of clicks and a growing crowd of curious viewers.

Among those followers was the son of a prominent landlord with a significant property portfolio, who hadn’t been happy with his current management company for some time. After spotting one of Mo’Living’s Little Britain clips - from the early 2000s comedy sketch show by Matt Lucas and David Walliams - he got in touch. The conversation quickly turned into a partnership, with Mo’Living now managing the family’s growing multi-million pound portfolio.

"People don’t want to do business with faceless companies; they want to connect with other humans. That’s what we’ve always believed, and this campaign proves it” says Jonathan Moser, CEO of Mo’Living. “By showing off our team’s personality and having a bit of fun, we reminded potential clients that there are real people here who truly care. In the end, it wasn’t a sales pitch or a brochure that brought this client to us - it was a laugh, a moment of connection, and a reminder that we shouldn’t be afraid to be ourselves”.

The unusual story says a lot about the way marketing works in 2025. Audiences are bombarded with polished ads every day, and most of them fade into the noise. But brands willing to take risks, tell stories, and make people smile are the ones that get noticed. Memes and mystery - and even retro television - might seem unlikely tools, but Mo’Living’s success shows that out-of-the-box thinking can build stronger connections than expensive ad campaigns.

Of course, thinking differently has always been at the heart of Mo’Living’s approach. They’ve built their reputation on a refreshingly personal service, not often seen in the world of property management. Clients get direct phone numbers connecting them instantly with the team, rather than having to log issues apps and wait around for responses. The team handles everything hands-on - from fixing boilers with their own vans to sorting problems with a quick WhatsApp or call. As Moser says, “Here, we do things differently. Every client has our personal number, so there’s no clunky apps and no waiting around. Want something done? It gets done. Simple”.

For more information, visit www.moliving.co.uk