UNITED KINGDOM / AGILITYPR.NEWS / January 17, 2021 / Lettings management platform, Howsy, has announced the arrival of Adam Ali who has joined the business as Sales Director leading the Enterprise Sales team.

Adam, formerly the head of Flatfair’s partnership team, was credited with propelling the firm from a prop-tech start-up to an established property industry supplier.

Adam brings a strong list of credentials to the Howsy team, having previously worked at Fine and Country and the Guild of Property Professionals, as well as having experience within the property media and publishing sphere.

These credentials have already been proven at Flatfair where he signed up a number of major players in the private rented sector and Build to Rent, with Hunters, CBRE and Greystar amongst the most notable.

Adam will be teaming up with Richard Berridge, Howsy’s head of strategy and enterprise, who also joined the Howsy team recently, as the firm continues to grow and cement themselves as the leading digital lettings platform in the UK.

Working together, the pair have their eyes on further establishing Howsy’s presence in the build to rent sector as a key area of focus for the coming year.

Howsy’s Head of Strategy and Enterprise, Richard Berridge, commented:

“We are thrilled to appoint a new sales director with the ability, experience and track record that Adam brings with him.

We are currently building an incredible team at Howsy, with the extraordinary vision of shaking up the rental and management business.

Together I’m sure we will do great things both for the company and for the lettings space as a whole.”