RIVERSIDE, CA / AGILITYPR.NEWS / September 30, 2025 /

UPLAND, CA – The Inland Empire Chapter of the American Advertising Federation will host customer service expert Michael Barnett for an exclusive Lunch & Learn event titled "Make a Greater Service Imprint on Your Customers" on October 16, 2025, from 11:00 AM to 1:00 PM at Back to the Grind Cafe in Riverside.

Barnett, President & Chief Service Architect at Six-Sided Service and author of the best-selling book "Customer Relationship Imprinting," will reveal how exceptional customer service becomes a powerful marketing tool and competitive advantage. The presentation focuses on bridging the critical gap between brand promises and service delivery—a challenge Barnett identified during his years in advertising and branding.

"This event perfectly aligns with our mission to provide AAF members with cutting-edge insights that drive business success," said Jessica Qattawi, Program Chair of the Inland Empire Chapter of the American Advertising Federation. "Michael's unique perspective on how service excellence amplifies marketing effectiveness makes this a must-attend session for anyone who touches the customer journey."

Attendees will learn three game-changing strategies: the six common service practices found in every brand known for exceptional service, how to create "Relational Velcro" that builds fiercely loyal customers, and the number-one secret that prevents brands from achieving service excellence.

The event targets professionals who directly impact customer relationships, including CEO’s, HR Directors, managers, business owners, customer service representatives, social media support specialists, and all customer-facing professionals.

All registered attendees will receive a complimentary copy of Barnett's acclaimed book "Customer Relationship Imprinting: The 6 Elements That Ensure Exceptional Service Without Exception," valued at $24.95.

Event Details:

●      Date: October 16, 2025

●      Time: 11:00 AM – 1:00 PM

●      Location: Back to the Grind Cafe, 3575 University Ave, Riverside, CA 92501

●      Investment: $20 General Public | $15 AAF Members (lunch included)

●      Registration Deadline: October 14, 2025

Lunch consists of a selection of sandwiches (ham, turkey, or vegetarian) plus a cookie for dessert and water.  Back to the Grind Cafe serves artisanal coffees, exotic teas, smoothies, and other refreshments.  These are not included in the Lunch & Learn event, but they are worth the splurge! 

Space is limited. Registration is available at https://www.inlandempireaaf.com/

About the Inland Empire AAF

The Inland Empire Chapter of the American Advertising Federation connects marketing and advertising professionals across the region, providing educational opportunities, networking events, and industry insights that drive professional growth and business success.

Media Contact: 

John McCarthy

Inland Empire Chapter, American Advertising Federation 

(909) 263-0454

HelloJohnMcCarthy@Gmail.com