LONDON, UNITED KINGDOM / AGILITYPR.NEWS / February 23, 2023 / London, 23^rd of February 2023 - Effective today, BritainThinks and WorldThinks will combine under a single brand Thinks Insight & Strategy. This is an exciting time for our growing team and business.

Why are we doing this?

• Thinks Insight & Strategy better reflects the global nature of our business and our clients’ business.  
• Thinks Insight & Strategy encapsulates the breadth of service we offer to clients worldwide: strategic insight, communications development, engagement, and behavioural insight and advisory.  
• Thinks Insight & Strategy replaces our two historic brands with one point of contact for clients, no matter where in the world they are.

Will the offer change?

• Not at all! Our work will continue to be delivered by our growing team of exceptional insight and strategy professionals, with continuity in client team a priority as always.
• Thinks Insight & Strategy retains the same commitment to rigor and excellence across the full suite of research approaches; the same method-agnostic focus on tackling our clients’ business challenges; and a continued commitment to providing the insight-led advice and counsel that sets us apart for our clients.
• Alongside our historic expertise in delivering behaviour-focussed insight, Thinks Insight & Strategy’s behavioural science team offers wider behavioural design and testing capacity, to offer clients the end-to-end advisory they look for.

Viki Cooke, Chair said, “It’s been fantastic to see how our offer of deep contextual insight and client focussed strategic advice has proved so successful amongst clients in the UK and worldwide. 

Thinks Insight & Strategy offers the platform we need to give clients seamless, bespoke, and strategically focussed advice and counsel no matter where they are on the globe. It provides a perfect launchpad for our future, where insight, strategy, dialogue and behavioural approaches are delivered to the highest levels by a superstar team, all of whom hold a stake in our employee-owned agency.”

Ben Shimshon, Managing Partner said, “Becoming Thinks Insight & Strategy reflects how our agency has evolved and points to where we’re going next. From our qualitative-led, UK-focussed beginnings, nowadays we work globally, offering strategic advice and counsel rooted in genuinely innovative, method neutral, blended insight practice. With our recently launched behavioural practice and our growing international footprint, Thinks Insight and Strategy offers a foundation for the next phase of our development.”

Notes: 

Established in 2010, Thinks Insight & Strategy is led by founders Viki Cooke (Chair) and Ben Shimshon (Managing Partner), alongside a wider team of partner and director level colleagues.

We have a new logo, a new website, new social media handles and a renewed energy for providing clients with the insight they need. Any emails you send to our current addresses will get through, but our replies will come from our new emails @thinksinsight.com from Thursday.

Our registered name will remain CM Monitor (Britain Thinks) Limited for the time being. 

Thinks Insight & Strategy is majority owned by an Employee Ownership Trust; a certified B-Corp (scoring in the top 5% of B-Corps globally for our offer to colleagues); the 2020 MRS (Market Research Society) Agency of the Year; and is a Living Wage employer.

We’re really excited to continue to put the people who matter to you at the heart of your thinking as Thinks Insight & Strategy.

Website: www.thinksinsight.com

LinkedIn ThinksInsight

Twitter @ThinksInsight