UNITED KINGDOM / AGILITYPR.NEWS / May 27, 2020 / JYSK ANNOUNCES 3-YEAR SPONSORSHIP DEAL WITH CELEBRITY SAS WHO DARES WINS WINNER LAUREN STEADMAN

ANNOUNCES NEW STORE FOR LIVERPOOL AND REOPENS STORES WITH CUSTOMER COLLECTION SERVICE

JYSK this week re-opened stores with a bespoke-designed social distancing customer collection service.

The new trading arrangements came as JYSK revealed another new store opening – at Liverpool’s Hunts Cross Retail Park later this year – and announced a fresh three-year contract with Paralympian champion and Celebrity SAS Who Dares Wins winner Lauren Steadman.

JYSK Country Manager David Ashton said customers, ordering online could now collect their items at stores where they could expect fully covid-secure and compliant measures in place.

“Whilst our store teams were already working in the background to prepare stores for a successful and compliant reopening, we re-introduced our Click & Collect services and quickly hit the first 3,000 orders across the UK – with unprecedented demand. It is vital as a retailer and employer that we ensure our teams and customers feel they can trust us [JYSK] to still be able provide a great shopping experience whilst looking after their best interests, because all the signs show us that our customers are missing JYSK.

“We will be opening in a phased approach because it allows for successful execution – and to put it simply, get it right for our employees and customers.

“It has been a challenging time for all retailers in the UK and across the world, so we really look forward to welcoming back regular, and new customers over the coming days, weeks and months. So I say, Welcome Back to JYSK, even if it is from a little further away than before.”

He added: “All stores will be safely opened for in-store customers by mid-next week.

NEW 3-YEAR JYSK DEAL FOR STEADMAN

The global Scandinavian furniture brand also unveiled renewed support for Strictly Come Dancing and Celebrity SAS Who Dares Wins winner Lauren Steadman. 

JYSK began its sponsorship of the Paralympian triathlete, who won through in TV’s toughest challenge, last year. 

Each week saw competitors, which included reality figure Katie Price, Only Way Is Essex’s Joey Essex, presenter Anthea Turner, Strictly pro-dancer Brendan Cole and former footballer John Fashanu face extreme physical and mental challenges.

Lauren, who made the semi-finals of the 2019 Strictly series, had been in training for the postponed Tokyo 2020 Paralympics. 

David Ashton had this to say of the sponsorship: “Lauren is an inspiration; she has a great work ethic and is incredibly resilient in the face of any challenge. We’ve seen her succeed at the highest level in triathlon, dazzle on Strictly and, now, getting through ‘above and beyond’ challenges set by the SAS on our TV screens. On top of all that, she is incredibly grounded. It is a privilege to support her through the next three years of her career.”

The three-year deal with JYSK will see the company support her through her training, with Lauren, who has a degree in psychology, acting as a mental health ambassador for JYSK UK.