John G. Lynch Jr. Wins 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

CHICAGO, IL / AGILITYPR.NEWS / November 26, 2024 / For Immediate Release: Tuesday, November 26, 2024

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

John G. Lynch Jr. Wins 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

Award honors living marketing educators for distinguished service and outstanding contributions in marketing education

Chicago, IL—The American Marketing Association (AMA) Foundation announced John G. Lynch, Jr. as the winner of the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award. Lynch will be honored at the 2025 AMA Winter Academic conference in Phoenix, AZ.

The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education. All marketing educators who have made sustained contributions to marketing over an extended period of time are eligible.

John G. Lynch Jr. is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder. From 2022–2024, he served as Executive Director of Marketing Science Institute, a nonprofit think tank that bridges leaders in industry and academia to advance the science of marketing.

Lynch received his BA in economics, his MA in psychology, and his PhD in psychology, all from the University of Illinois at Urbana-Champaign. He was a member of the faculty at University of Florida from 1979–1996, where he was Graduate Research Professor. From 1996–2009 he was the Roy J. Bostock Professor of Marketing at the Fuqua School of Business at Duke University.

He was listed as the most admired active consumer researcher in the world in a survey of leading consumer research scholars reported in a 2024 article in the Journal of Consumer Research. Lynch is a Fellow of the American Marketing Association, the Association for Consumer Research, the American Psychological Association/Society for Consumer Psychology, and one of six Fellows of all three organizations worldwide. He has been a recipient of the Paul D. Converse Award for Outstanding Contributions to the Science of Marketing and the Society for Consumer Psychology’s Distinguished Scientific Achievement Award.

Six of his papers have been honored as outstanding articles of the year among various journals. He has been recognized once each by Journal of Marketing Research and by Journal of Marketing, and four times by Journal of Consumer Research for papers written in 1988, 1991, 2010, and 2015. He has served as president of the Journal of Consumer Research Policy Board, president of the Association for Consumer Research, associate editor for Journal of Consumer Research, and associate editor and co-editor for Journal of Consumer Psychology.

He was the founding Director of the Center for Research on Consumer Financial Decision Making and founding cochair of the Boulder Summer Conference on Consumer Financial Decision Making. He served on the Academic Research Council of the U.S. Consumer Financial Protection Bureau from 2017–2020.

Additional information about Lynch and the award can be found at AMA.org. 

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