June Learning Opportunities and Events at the American Marketing Association
CHICAGO, IL / AGILITYPR.NEWS / June 01, 2026 / June Learning Opportunities and Events at the American Marketing Association
June learning opportunities: Digital marketing stack, collaborating with AI, and marketing plans
Chicago, IL—This June, the American Marketing Association (AMA) is hosting new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.
For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information.
Virtual Trainings, Bootcamps & Webinars
The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)
June 2 - August 6, 2026
Virtual Training | 3 Part Series
This three-part AMA training series is designed to take you on a progressive journey through the three skills modern digital marketers need most: the ability to measure → optimize → prove results now that AI is influencing nearly every channel. Each session contains a piece of the puzzle — measurement, then strategy, then proof. Just a practical set of guidelines from real experts, designed for marketers who are accountable to results and need to show their work.
June 2, 2026 | 12:30 PM - 4:00 PM CDT
Virtual Bootcamp
In this three-hour bootcamp, our expert speaker will show you how to maximize the value of your GA4 account. We’ll take you step-by-step through setup and go into the deeper analysis where the real value is hiding. Plus we’ll go a bit deeper and introduce you to new features and methods in how GA4 explorations show the top paths to action.
Transform Your Marketing with AI: Hands-On Workshop Series
June 8-29, 2026
Virtual Workshop | Four Sessions
Across four live sessions, you will use ChatGPT, Claude, Perplexity, and others to build an actual marketing strategy, produce on-brand content, and set up performance reporting designed for your real work. Learn alongside other marketers at a similar stage, with an instructor guiding the process and peers making the troubleshooting faster. You will finish with a completed AI-assisted strategy, a repeatable workflow, and a digital badge and certificate to show for your work.
Marketing Unleashed: See the Tools Rewriting What’s Possible
June 9, 2026 | 12:00 PM - 1:30 PM CDT
Sponsored Webinar
We kick off with a keynote that cuts straight to it: what separates high-performing marketing teams from everyone else right now and what you can do about it. Then, three of the most innovative marketing technology partners take the stage for live, hands-on demos built specifically for marketers who refuse to leave results on the table.
The New Go-To-Market Playbook for Marketers
June 11, 2026 | 10:00 AM - 12:00 PM CDT
Virtual Training
This session introduces a strategic yet practical framework for building and executing effective go-to-market strategies across both B2B and B2C organizations. Participants will learn how to move beyond disconnected campaigns to design coordinated market strategies grounded in customer understanding, clear positioning, and cross-functional execution. Through real examples, guided exercises, and reusable templates, attendees will leave with practical tools they can immediately apply to upcoming launches, growth initiatives, and market expansion efforts.
Virtual Conference: Collaborating with AI
June 16, 2026 | 10:00 AM - 1:00 PM CDT
Virtual Conference
This free virtual conference is built for marketers looking to work with AI, not around it. This conference explores how marketing teams can integrate AI into everyday workflows to enhance creativity, efficiency, and decision-making. Through practical sessions, real-world use cases, and expert perspectives, attendees will learn how to responsibly adopt AI tools while maintaining human insight and brand integrity. Walk away with strategies to make AI a true partner in your marketing efforts.
Two Layers Deeper: Marketing with Direction at the Speed of Thought
June 17, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinar
This session will explore how AI agents can help marketing teams get two layers deeper: identifying the root causes behind operational gaps, then turning those insights into action in the real world. From flagging when a region falls behind and creating personalized campaigns for specific segment gaps to launching out-of-the-box projects like communications funnel audits and website efficacy analysis, no data point is left behind when it comes to driving revenue and improving marketing outcomes.
Summer Enrollment Marketing Strategies for Higher Education
June 23, 2026 | 10:00 AM - 12:00 PM CDT
Virtual Training
Grounded in cognitive marketing, empathy-driven communication, and experience design, this workshop examines how institutions can effectively support two fundamentally different student mindsets at once: one seeking reassurance, belonging, and readiness; the other beginning to explore, question, and imagine. During the session, we’ll conduct an informal audit of traditional summer marketing communications and a journey map for each segment. Participants will learn how to align messaging, timing, and channels to meet these divergent needs without diluting impact.
2026 Webinar Benchmark Report Revealed
June 23, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinar
Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees. The takeaway is clear: webinar programs are becoming more strategic, more content- driven, and more AI-powered. Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.
June 24, 2026 | 10:00 AM - 12:00 PM CDT
Virtual Training
Join us to learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. Learn to build a repeatable, solid marketing plan, from defining your target profile to diagnosing your funnel.
The Identity Gap: How Marketers Perceive Success and Where It Breaks Down
June 24, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinars
Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.
In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.
How to Drive AI Visibility with Press Releases and Earned Media
June 30, 2026 | 12:00 PM - 1:00 PM CDT
Sponsored Webinars
AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong. For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers. In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.
LinkedIn Learning
Generative AI for Marketing Professional Certificate by the AMA
Online | 4 Hours | Beginner
AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Upcoming Conference
2026 AMA-Sheth Doctoral Consortium
June 11-14, 2026
Conference | New York, NY | Invitation Only
The 2026 AMA-Sheth Foundation Doctoral Consortium will be hosted at Gabelli School of Business, Fordham University in New York on June 11–14, 2026. This unique event brings together the best doctoral students from business schools in the United States, Canada, Europe and the rest of the world. It is the only consortium that exposes doctoral students to the rich diversity of topics, methodological perspectives and theories that exist within the marketing discipline. This experience is designed to spark creativity and insight by challenging students to think outside their existing paradigms and broaden their views on what constitutes good research. Additionally, the consortium’s focus is to help students successfully transition to their first faculty position by providing guidance on research, teaching and service. Faculty scholars are selected who have made important contributions to the field and who are dedicated to helping doctoral students establish professional linkages among themselves and with faculty.
Why learn with the AMA?
The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.community130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/