'Lotus Biscoff returns to our screens this month with a new creative media campaign featuring the famous Lotus Biscoff craving cup. Due to air throughout June on various channels including Channel 5, Film 4, More 4 and Sky 1 & 2, the campaign is designed to further increase Lotus Biscoff brand awareness among the targeted demographic and introduces the amended strapline and global brand positioning of ‘Every Coffee Wants a Lotus’. Best known for his work on Stray (2018) and Ten Thousand Hours (2013), the advert was created by up and coming director, Joe Sill.

Frances Booth, Category Marketing Manager at Lotus Bakeries, is delighted to launch the new campaign:

“We are delighted to return to television with a fresh new advert that is both distinctive and fun. By bringing our iconic craving cup to life, we hope to reinforce our new strapline of ‘Every coffee wants a Lotus Biscoff’ whilst highlighting the lengths that many cups (and people) will go to get Lotus Biscoff in their lives! We knew that Joe Sill’s creative talent and attention to detail was exactly in tune with the look and feel we wanted to achieve.”

The animated advert is set in a small antique shop and sees the owner prepare himself a coffee in the craving cup whilst opening a pack of Lotus Biscoff. The advert then shows the craving cup come alive as it tries to snatch the Lotus Biscoff biscuit before signalling to a whole army of antique cups who strive to get a taste of Lotus Biscoff.

This will be the second wave of TV advertising from Lotus bakeries in 2019, after the highly successful Eden Hazard creative ran earlier in the year. 2018 saw Lotus Biscoff’s share of voice increase to 18%, compared to just 5% in the previous year.

Renowned for the unique caramelised flavour of their biscuits, the Lotus Biscoff brand has over 80 years of biscuit heritage. The brand is currently stocked by many major retailers, wholesalers as well as specialist coffee distributors across the country.

To watch the new campaign, please visit https://www.youtube.com/watch?v=O-LJvBA8Juk

www.lotusbakeries.com 0800 834 050.