Layla & Kays: Introducing The New Brand Revolutionising Haircare for Curly and Textured Hair

UNITE KINGDOM / AGILITYPR.NEWS / January 15, 2025 / Layla & Kays, an award-winning shampoo and conditioner line specifically designed for textured hair, is taking the haircare world by storm and setting new standards in innovation.

Developed by HexisLab, the Layla & Kays formula is powered by extensive scientific research and caters to the growing demand for high-quality haircare for those with curly, coily, and kinky hair (type 3 and 4 textures). To address the unique challenges faced by textured hair, including the issue of moisture retention and UV protection, HexisLab developed Layla & Kays using its groundbreaking proprietary AI platform, HexisPro.X.

The result is a patent-pending formulation that includes vegan, sulphate-free, and halal-certified ingredients. These products are lightweight yet powerful, strengthening and improving hair texture while promoting long-lasting moisture retention for vibrant curls and promoting optimal scalp health.

Despite just launching, the range has quickly become a game-changer in the industry, collecting a Pure Beauty Silver Award for Best Natural Shampoo and Conditioner.

Dr Olusola Idowu, CEO and Founder of HexisLab, said, “At HexisLab, we believe that science and inclusivity can transform the haircare experience for everyone. Layla & Kays is more than a product: it’s a solution designed with care for those who have often been overlooked in the haircare market.

“We are proud to offer products that not only meet the needs of curly and textured hair but also celebrate the beauty of diversity, for a world where everyone can love their natural hair.”

The Layla & Kays line includes sulphate-free shampoos, natural shampoos, and both wash-out and leave-in conditioners. Each product is formulated with MitoTech™, an innovative ingredient complex which penetrates deep into the hair shaft to moisturise and repair the cortex. This ensures bouncier, healthier, and more vibrant hair.

Beyond shampoo, the product portfolio also includes complementary items such as hair masks, serums, lightweight oils, styling mousse, dandruff shampoos, and scalp treatments – everything needed for each aspect of haircare.

Layla & Kays was created for everyone with textured hair across the United States, Africa, and the Middle East - for haircare solutions that cater to the diverse beauty needs of all individuals.

For more information about Layla & Kays, visit www.laylakays.com. To learn more about HexisLab, visit www.hexislab.com.