UNITED KINGDOM / AGILITYPR.NEWS / March 01, 2021 / Limerston Capital LLP is pleased to announce the investment by Limerston Capital Partners I, L.P. (“Limerston Capital”) in Village Bakery. Following the investment by Limerston Capital, Village Bakery is set to complete major expansion plans which will lead to the creation of 115 new jobs. 

Based in Wrexham in North Wales, Village Bakery is one of the UK’s leading provider of premium private label and gluten free baked goods to national and local retailers. The company produces premium artisanal quality products at scale serving the nationwide retailers and offering unrivalled quality and reliability of supply, resulting in close customer relationships. The business currently operates across 4 adjacent facilities focussed on different product categories.

As part of the new investment by Limerston Capital the company will complete a new state-of-the-art facility (Ash Road) expected to open in August 2021. The company will be one of the best equipped bakery businesses in Europe with world class technology enabling continued delivery of product innovation and sector leading profitability.

The Founders/management will retain a significant shareholding as part of the transaction and together with Limerston Capital will work on an ambitious plan to accelerate the organic growth of the business.

James Paget, a Limerston Capital Founding Partner, said “We are delighted to partner with Robin and Christien Jones and will be supporting them as they continue to invest in Wrexham, recruit more people locally and establish Village Bakery as a centre of baking excellence and innovation.  From our first visits to Wrexham, it was clear that Village Bakery was not only already producing the highest quality baked goods but had a clear vision to expand capacity and reach new customers. The resilience of the staff and management and the commendable commitment of key customers in the aftermath of the fire evidenced Village Bakery as a brand of genuine quality in an exceptionally competitive sector.”.

Robin Jones, Managing Director of Village Bakery said ““The Village Bakery is on an upward trajectory of growth. Our Baking Academy and Innovation Centre are central to our plans going forward and our partnership with Limerston Capital will help us build on our solid foundations for future growth. Partnering with Limerston Capital allowed us to secure the means to fund future growth. We are doing really well at the moment and our products are in great demand. This investment will help us realise our potential.”.

Limerston Capital was advised by KPMG LLP, CMS Cameron McKenna Nabarro Olswang and Food Strategy Associates. Simpson Thacher & Bartlett LLP advised Limerston Capital on the financing.

The Village Bakery founders, selling shareholders and management were advised by PricewaterhouseCoopers and by DWF Group plc.