NORTHAMPTON, UK / AGILITYPR.NEWS / March 11, 2021 / Cadman Sporting, a dedicated sports shooting brand, which is backed by investment from private equity firm Cadman Capital Group, has announced its acquisition of Whittlesey Gun Shop.

The well-established, Cambridgeshire-based sports shooting shop, which houses an extensive range of country sporting equipment, clothing and accessories, was founded in 1983 and is the fourth acquisition completed under the Cadman Sporting brand since 2019. Reputable gun shops, Northampton Gun and Rugby Gun, were acquired by the business in October 2019, with the purchase of Midlands-based sports shooting ground, Barby Sporting, following a month later.

Commenting on the acquisition, David Shipman, founder of Whittlesey Gun Shop, said: “Joining the Cadman Sporting family is an exciting opportunity for Whittlesey Gun Shop as we seek to increase our offering and further build on the shop’s 30+ years of success in the shooting market. The financial backing of the Cadman Capital Group, coupled with its team’s vast business management and operational experience, will be a tremendous asset to the shop and I’m very excited to see what’s to come.”

Stephen Bayliss, Investment Director at the Cadman Capital Group, added: “Whittlesey Gun Shop is an excellent addition to our sports shooting and lifestyle portfolio, which we will continue to grow through the execution of our “buy and build” strategy. Alongside the other businesses under its ownership, this acquisition enables Cadman Sporting to create value through increased revenue and economies of scale, as well as providing the opportunity for us to deliver its offering to a wider market. We are excited to work with the existing management to continue to deliver outstanding service to our customers.”

The purchase of Whittlesey Gun Shop comes as the Cadman Capital Group seeks to deliver further growth by adding well-established, profitable businesses to the Cadman Sporting brand. This focuses on an acquisitions strategy dedicated to increasing market share within the sports shooting and country wear segment, as well as expanding its geographical reach.