CHICAGO, IL / AGILITYPR.NEWS / March 03, 2026 / Contact: Amy Gwiazdowski, agwiazdowski@ama.org

March Learning Opportunities and Events at the American Marketing Association

March learning: community building, human creativity and AI, and trust and privacy in digital marketing

Chicago, IL—This March, the American Marketing Association (AMA) has several new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details on virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

Community Building Beyond Content Marketing

March 3, 2026 | 10:00 AM - 12:00 PM CST

Virtual Training

For marketing teams grappling with declining engagement rates, explore how platforms like Reddit and other community forums can become powerful tools for cultivating authentic brand advocates who champion your products in spaces you cannot directly reach. Learn to apply community engagement throughout the customer journey, from initial awareness to conversion and advocacy.

Beyond Tours: How AI Turns Campus Websites Into Enrollment Engines

March 3, 2026 | 12:00 PM - 1:00 PM CST

Sponsored Webinar

Learn how forward-thinking institutions are using AI-powered conversion intelligence to transform campus websites from digital brochures into enrollment engines—capturing high-intent behavior, surfacing qualified prospects automatically, and proving marketing’s direct impact on yield. This webinar is for enrollment marketers who are tired of being measured on traffic instead of results.

Intent to Impact: Practical Ways to Apply AI in Modern ABM

March 4, 2026 | 12:00 PM - 1:00 PM CST

Sponsored Webinar

Your ABM campaigns are generating activity, but are they generating revenue? Join us for an actionable session on how to change the way you fuse AI into your ABM strategy.. We’ll show you how to identify high-value accounts showing buying signals, create hyper-targeted campaigns that resonate, and prove the ROI of your ABM investments to sales and leadership.

Balancing Human Creativity with AI Efficiency

March 5, 2026 | 10:00 AM - 12:00 PM CST

Virtual Training

AI platforms can save time, spark ideas, and surface insights—but it can’t replicate human creativity, intuition, or empathy. In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact. You’ll explore frameworks for using AI intentionally, preserving authenticity in your marketing, and spending more time in the parts of your work that energize and differentiate you.

Fix what AI can’t find. Is your institution showing up when AI search recommends programs?

March 10, 2026 | 12:00 PM - 1:00 PM CST

Sponsored Webinar

In this session, you’ll learn how AI systems evaluate and surface university content, and why clarity, structure, and intent determine whether your programs appear in AI-generated answers.

We’ll share a practical framework to score your content readiness, prioritize fixes by impact, and align your content strategy so you can stay competitive as AI reshapes digital discovery.

Trust and Privacy in Data Marketing

March 17, 2026 | 10:00 AM - 1:00 PM CST

Virtual Conference

This free virtual conference brings together marketing leaders, researchers, and practitioners to explore how organizations can responsibly collect, manage, and activate data in an evolving privacy landscape. Through expert-led sessions and real-world case studies, attendees will examine consumer trust, regulatory considerations, and ethical data practices. This virtual event offers actionable insights to help marketers balance personalization with transparency while building long-term, trust-driven relationships.

Digital Marketing Copywriting 

March 18 - April 29, 2026

Virtual Training

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email. You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. You’ll leave ready to write the perfect headline and produce content people actually want to read.

Brand Management Essentials (Spring Cohort)

March 19 - April 30, 2026

Virtual Training

This small-group, online training will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.

You’ll learn core frameworks and project prioritization methods, how to best collaborate with cross-functional partners, key areas to develop a career in brand management, and how brands analyze and judge the financial performance/ROI of key initiatives.

Social Media Bootcamp (March 2026)

March 24-25, 2026

Bootcamp

Imagine building a community that advocates for your brand, converts consistently, and gives you an edge your competitors can’t copy. That’s the power of strategic social media—and it’s exactly what you’ll unlock in the AMA Social Media Bootcamp. Exit the training with a custom content roadmap, proven engagement tactics, and the exact framework to turn your social channels into revenue-generating machines.

How to Turn Events into a Content Engine

March 24, 2026 | 11:00 AM - 12:00 PM CST

Sponsored Webinar

Enterprise B2B marketers are under pressure to drive pipeline, increase content output, and prove ROI. The highest-performing teams aren’t running events as one-off campaigns. They’re designing them as strategic content engines that power demand generation, sales enablement, brand, and thought leadership for months. In this session, we’ll explore how both virtual programs and in-person tentpole events can be intentionally architected to fuel full-funnel growth.

AMA Executive in Residence Program

March 24, 2026 | 12:00 PM - 1:00 PM CST

Virtual Session

Join Marc Pritchard, the Chief Brand Officer of Procter & Gamble, and AMA’s CEO, Bennie F. Johnson, for a conversation to explore marketing strategies, practices, and learning that will shape the future of the profession. Join us for a thoughtful dialogue that will advance marketing education by allowing academics to engage with executives who are shaping the profession; nurture marketing theory and research by giving scholars access to first hand accounts of the challenges facing leading executives; and support industry thought leadership and community interplay by bringing together industry leaders and academics to build the future of the profession.

Built for the Ecosystem: Turning Email into Strategic Campus Communication

March 25, 2026 | 12:00 PM - 1:00 PM CST

Sponsored Webinar

This webinar explores how email can evolve from a standalone broadcast tool into a strategic communication layer that connects the entire campus ecosystem. We’ll discuss why integrations matter in higher education, what systems should work together—and why—and how to evaluate integration capabilities when selecting an email platform. Attendees will gain practical guidance on avoiding point-solution sprawl, maintaining governance and data integrity across departments, and transforming email into a coordinated, insight-driven channel that supports enrollment, advancement, and student engagement without sacrificing control.

The AI Reckoning for Marketers (Members Only)

March 26, 2026 | 12:00 PM - 1:00 PM CST

AMA Members Only Webinar

AI is reshaping how marketing work gets done, how customers discover brands, and how value is created across the profession. This session helps AMA members explore what these shifts make possible for their organizations, their teams, and their careers. Aligned with insights from AMA’s 2026 Future Trends in Marketing Report, this discussion focuses on where AI creates new leverage for marketers, not just new challenges.

Elevate Your Video Content: From Concept to Creation

March 31 - May 12, 2026

Virtual Training

Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content. With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

Adobe on AI: Top Agentic Innovations for Discovery, Creativity, and Personalization

March 31, 2026 | 12:00 PM - 1:00 PM CST

Sponsored Webinar

Agentic AI is unlocking a new era of enterprise innovation. As search and brand discovery evolve, customer expectations are shifting toward personalized, conversational experiences—and creativity becomes even more critical to building meaningful, connected journeys across channels. Explore the latest agentic innovations across experiences, creativity, and productivity that are redefining what’s possible for modern enterprises.

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Upcoming Conference

2026 AMA International Collegiate Conference

March 12-14, 2026

Chicago, IL

Level Up at the 2026 AMA International Collegiate Conference (ICC)—your ultimate quest to gain experience, unlock new skills and power up your marketing career in today’s fast-paced, ever-evolving world of marketing and beyond. Immerse yourself in three days of transformative experiences designed to empower and equip you with the skills and insights necessary to navigate and excel. Get ready to be part of thrilling competitions, engaging chapter activities, insightful career prep programming and invaluable networking opportunities. No matter what level you’re starting from, ICC is an opportunity where every challenge is a chance to grow, and every connection helps you advance.

Register for the International Collegiate Conference.

Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities. 

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