Music Giant, Dre London Joins Fyooz to Help Musicians Engage With Fans Again

SWITZERLAND / AGILITYPR.NEWS / November 27, 2020 / Music giant, Dre London joins Fyooz, the World’s leading social money platform. Building momentum for tokenization as an innovative way for musicians to engage with fans again.

Fyooz, the world’s leading social money platform, announces that Dre London, a Variety Hit Manager of the Year, has joined Fyooz. Dre, who manages Post Malone amongst others, will advise Fyooz as momentum builds around the launch of Lil Yachty's token.

Dre London is proof the path to success is real. With the vision of the American dream and a one-way ticket from London to New York in 2008, he hasn’t looked back. Dre manages Post Malone, who with over 41.6 million monthly listeners on Spotify, has the number #1 debut platinum album of all time – Stoney. Other artists on the Dre roster include, @tyga and @TylaYaweh and producer @tankgod. Hip Hop is the largest music genre and Dre continues to blaze a trail on behalf of these gifted artists.

Dre is renowned for identifying new revenue models and mechanisms for bringing artists closer to their fans. He was a pioneer in launching stars on SoundCloud in order to mass market via the web, email and SMS. Streaming now dominates music consumption and Dre’s clients reign the ranks of streamers.

Dre is centre stage to the challenges facing the music industry. On demand streaming is the fastest growth sector, up 16.2% in the first half of 2020. Finding new ways of connecting artists directly to their fans is more crucial than ever, as artists only receive on average 16% of streaming revenue, leaving many suffering, particularly up and coming talent.

Commenting, Dre London said: “Fyooz has created a new way for artists, actors, athletes, gamers and all influencers to engage with their fans and offer them an exclusive experience that they can’t get anywhere else. With my vision, I hope to forge a new access asset class that can revolutionize the whole entertainment business. As awful as the pandemic has been, we have to find new innovative ways to engage our fans again”.

With crypto-currency and the underpinning technology Blockchain, it is now possible to forge a new type of financial bond between artist and fan. Fyooz allows artists to connect with their fans and fans to buy access to their heroes by tokenizing artists and their work. Fans who own artist tokens have exclusive privileges and access to the artist, possibly in ways never before imagined. Strategically, Fyooz has radically simplified onboarding fans into the crypto economy by enabling fans in 136 countries to buy artist tokens with a credit card, basically removing any barriers to mainstream crypto adoption.

Remo Prinz of Fyooz said: “We’re excited that Dre sees the potential of social money and the possibilities it enables for the democratization of the music industry. His joining our team is a powerful endorsement, and we need visionaries like Dre if we are going to bring about real change.’