November Learning Opportunities and Events at the American Marketing Association
CHICAGO, IL / AGILITYPR.NEWS / November 03, 2025 / For Immediate Release: November 3, 2025
Contact: Amy Gwiazdowski, agwiazdowski@ama.org
November Learning Opportunities and Events at the American Marketing Association
Fresh Insights and Experiences for Marketers this November
Chicago, IL—This November, the American Marketing Association (AMA) is proud to present a dynamic lineup of learning experiences tailored to help marketers sharpen their skills and stay ahead in a rapidly evolving industry. From virtual workshops and bootcamps to high-impact conferences, AMA’s offerings deliver actionable insights and practical strategies that drive real-world results.
Whether you're looking to deepen your expertise, expand your network, or explore the latest trends shaping the future of marketing, AMA’s November events are designed to meet you where you are.
For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information.
Virtual Trainings & Webinars
Free Webinar: The Benefits of Being an AMA Professional Certified Marketer®
Discover the Power of Credentialed Learning
November 4, 2025 | 12:00 PM - 1:00 PM CDT
Free webinar: Pursuing a professional certification can be a valuable enhancement to your knowledge, especially when it comes to increasing your salary or pursuing a new opportunity. The AMA offers Professional Certified Marketer® (PCM®) credentials that are designed to challenge and equip you with the knowledge and skills needed to excel in today’s competitive market.
NC 911 Doubled their Web Traffic with One Campaign – Learn their Secret
November 5, 2025 | 11:00 AM - 12:00 PM CDT
Sponsored webinar: Join Spectrum Reach and the North Carolina 911 Board for a behind-the-scenes look at how a powerful multiscreen campaign revitalized telecommunicator recruitment statewide.
Make Your Business Discoverable – in AI, Search, and Beyond
November 12, 2025 | 12:00 PM - 1:00 PM CDT
Sponsored webinar: In this webinar, you’ll learn how to: Measure the right brand awareness metrics that connect brand strategy to profit growth; Increase your brand’s AI-search presence in AI-generated answers, AI Overviews, and SERPs; and Create smart AI marketing automations to help grow awareness across multiple channels, not just search.
November 18, 2025 | 10:00 AM - 12:00 PM CDT
Virtual training: Join us to dive into the new and emerging content themes set to skyrocket in 2026. We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.
Up Close and Personal: Hyper-Personalization in Marketing
November 19, 2025 | 12:00 PM - 1:00 PM CDT
Members only webinar: In this members-only webinar, our panel of academic researchers and industry experts will explore the intersection of hyper-personalization, consumer behavior and marketing ethics. We’ll discuss the role artificial intelligence plays in delivering real-time recommendations, the customer behaviors to consider, and other hidden costs that can arise from knowing so much.
A Modern B2B Marketing Approach
November 20, 2025 | 10:00 AM - 12:00 PM CDT
Virtual training: Learn simple frameworks to map your current marketing activities, spot gaps, and build plays that drive engagement and pipeline. You already have most of what you need — this session gives you the tools and clarity to make it work.
Transform Your Marketing with AI: Hands-On Workshop Series
November 24 - December 15, 2025
4 Weeks | Online
Virtual small group workshop: Transform your marketing approach with practical AI skills in this hands-on workshop series. Across four live workshops and instructor-led activities, you’ll learn how to use AI to research, plan, create, and measure your marketing. By the end, you’ll have a working strategy with marketing content built using tools like ChatGPT, Claude, Perplexity and others.
LinkedIn Learning
AMA’s Generative AI for Marketing Professionals Certificate course is now available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work.
Generative AI for Marketing Professional Certificate by the AMA
Online | 4 Hours | Beginner
Upcoming Conference
2025 AMA Symposium for the Marketing of Higher Education
November 9-12, 2025
Building a Brighter Future for Higher Ed Together
National Harbor, MD
Register here: Early-bird rates available through October 6
Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.
The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.
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About Us
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.
Contacts
Amy Gwiazdowski
VP, Communications
agwiazdowski@ama.org130 E. Randolph St., 22nd Floor, Chicago, 60601
Phone: 312-542-9076
https://www.ama.org/