CHICAGO, IL / AGILITYPR.NEWS / October 01, 2026 / October 2026 Learning Opportunities and Events at the American Marketing Association

From AI Literacy to Brand Loyalty: Delivering Actionable Marketing Insights

Chicago, IL—The American Marketing Association (AMA) is offering a diverse lineup of learning opportunities this October designed to help marketers stay ahead in a rapidly evolving industry. From AI literacy and social listening to brand voice development, customer retention, leadership, and digital marketing strategy, AMA’s webinars, virtual trainings, bootcamps, and conferences provide practical insights and expert guidance for marketing professionals at every stage of their careers. These programs equip participants with actionable skills, fresh perspectives, and industry best practices to drive growth, innovation, and business impact.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

Build a Brand Voice That Scales 

September 6, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

Led by Erika Heald, Founder of Erika Heald Marketing Consulting – this two-hour training helps marketers create a clear and consistent brand voice that can be used across teams, channels, and content formats. Attendees will learn how to define brand personality traits, develop practical voice guidelines, audit existing content for alignment, and maintain consistency across contributors, agencies, and AI-assisted workflows as brands grow. It is designed for content marketers, brand and communications professionals, social media marketers, and marketing leaders responsible for messaging consistency.

Industry Trends Marketing Professors Should Know 

October 6, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar

This free AMA webinar, sponsored by Stukent, explores the latest trends transforming the marketing profession, including AI-powered search, content creation, and evolving consumer behavior. Industry experts and educators discuss how these changes are reshaping marketing practice and offer insights on how professors can incorporate real-world industry developments into their curriculum to better prepare future marketing leaders.

Smarter Social Listening: Customer Insights that Drive Business Decisions 

October 8, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

This AMA virtual training teaches marketers how to move beyond monitoring direct brand mentions and build a more strategic social listening program. Participants will learn the BIC Framework (Brand, Industry, and Competitor) to uncover customer conversations, buying signals, and market insights that can inform decisions across marketing, customer experience, sales, and product teams. The session includes real-world case studies, practical measurement techniques, and actionable strategies that can be implemented without additional tools or budget.

Leading Through Uncertainty: Building Resilient, Adaptable Marketing Teams (Members Only)

October 13, 2026 | 10:00 AM - 11:00 AM CDT

AMA Members-Only Webinar

This AMA members-only webinar focuses on helping marketing leaders build resilient, adaptable teams in an environment defined by constant change and uncertainty. Participants will learn practical leadership frameworks, coaching techniques, and strategies to foster psychological safety, increase team ownership, and maintain strong performance while navigating ambiguity. The session is designed to equip managers with tools to help their teams thrive and sustain success through ongoing challenges.

The Marketer’s Guide to AI Literacy and Strategy

October 20, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

This AMA virtual training helps marketers build a practical understanding of AI, enabling them to evaluate AI-generated outputs, assess vendor claims, and develop effective adoption strategies. Led by AI consultant Abigail Merrill, the session explores how generative AI works, where human oversight is essential, and how marketers can apply responsible prompting techniques and real-world use cases to align AI initiatives with business goals and create scalable, measurable results.

How to Retain Customers: The Behaviors Behind Brand Loyalty

October 22, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

This AMA virtual training explores how marketers can measure and build customer loyalty through observable behaviors rather than attitudes alone. Participants will learn how to identify the metrics that truly signal retention, use behavioral data to create more effective customer journeys and campaigns, and develop strategies that turn customers into repeat buyers and brand advocates. The session also examines how loyalty is formed and how marketers can actively cultivate long-term customer relationships that drive business growth.

The AI-Powered Marketing Team: What Changes and What Doesn’t

October 22, 2026 | 1:00 PM - 2:00 PM CDT

Webinar

This free AMA webinar, sponsored by Dell Technologies, examines how artificial intelligence is transforming marketing teams, workflows, and organizational strategies while highlighting the enduring importance of human skills such as creativity, critical thinking, strategic planning, and customer understanding. Featuring Mary Ann Anderson, Global Marketing Director at Microsoft Corporation, the session explores how organizations are moving beyond AI experimentation to build AI-ready teams, scale adoption effectively, and balance innovation with responsible implementation to prepare marketers for the future of work.

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Events

Digital Marketing Copywriting – October 2026 

October 21 - December 2, 2026

(Online | 4 Live Classes)

Live Sessions: October 21, November 4, November 18, and December 2 

This six-week AMA bootcamp is designed to help marketers strengthen their copywriting skills across digital channels, including social media, blogs, email, and websites. Through a combination of live instruction, peer collaboration, and hands-on assignments, participants will learn how to create compelling brand messaging, develop a consistent brand voice, write persuasive content that drives action, and communicate complex information clearly. The program focuses on both the technical and creative aspects of copywriting, helping marketers build a repeatable framework for producing effective content across platforms. 

Upcoming Conferences

AMA at Content Marketing World (CMW) and The Market Research Event (TMRE) (2026)

October 5-7, 2025

This AMA partner event brings together marketers, content creators, and insights professionals for a joint experience combining Content Marketing World (CMW) and The Market Research Event (TMRE) in Denver. Featuring more than 100 sessions, the conference focuses on helping attendees transform customer insights into impactful marketing strategies through content, storytelling, research, and creative innovation. The event also includes programming from Effie, WARC, and Contagious, along with AMA-led sessions and workshops designed to equip marketers with practical tools and strategies for driving business results.

AMA x Advertising Week New York (2026) 

October 5-8, 2026

The AMA is partnering with Advertising Week New York to bring marketers together for four days of networking, thought leadership, and industry conversations focused on the future of marketing. The event features exclusive AMA programming, including discussions on brand building, international market growth, and the evolving role of AI in marketing leadership. Attendees will have opportunities to connect with senior marketing executives, hear insights from leading brands and technology companies, and explore emerging trends shaping the industry.

Virtual Conference: Digital Marketing

October 28, 2026 | 9:00 AM - 12:00 PM CDT

This free AMA virtual conference brings together marketing professionals to explore the latest strategies and best practices across digital channels, including paid media, SEO, AEO, social media, email, and analytics. Designed for marketers focused on execution and optimization, the event emphasizes practical, actionable insights and real-world examples that participants can apply immediately to improve performance, refine existing plans, and prepare for emerging trends shaping the future of digital marketing.

2026 AMA Symposium for the Marketing of Higher Education 

November 8-11, 2026

Denver, CO

The AMA Symposium has been shaping the future of higher ed marketing for over 30 years with a peer reviewed program designed to refine strategy, strengthen institutional reputation, and support long-term financial health. Featuring keynotes from facilitator, strategic advisor and acclaimed author Priya Parker, Hello Sunshine CEO Maureen Polo, and award-winning marketer and cultural translator Dr. Marcus Collins, attendees will participate in interactive workshops, breakout sessions, and small group discussions covering topics such as enrollment, branding, marketing technologies, and AI. Attendees can also connect in the interactive exhibit hall and the new AMA Braindate Lounge to collaborate and solve pressing higher education challenges. 

Why learn with the AMA? 

The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities. 

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