UNITED KINGDOM / AGILITYPR.NEWS / June 18, 2025 / The plus-size and curve fashion brand Scarlett & Jo® is expanding beyond the UK for the very first time thanks to an exclusive new partnership with Irish retailer Pamela Scott. 

With a reputation for flattering, feel-good fashion, Scarlett & Jo® has carved out a distinct place in the plus-size market. The brand is best known for its supportive fit technology and elegant silhouettes, blending statement design with comfort-focused details. 

From sculpted wrap bodices to signature POWERFIT® stretch mesh and MagicBand® waist support, every piece is designed to enhance shape without compromising on ease of movement or confidence. The result is a collection that doesn’t just fit; it uplifts. Each design is carefully crafted to celebrate curves and empower women to feel confident, glamorous, and seen.

“We’ve always designed with joy, confidence, and curves in mind,” said Scarlett & Jo® Managing Director, Jake Fields. “We are delighted to be bringing our collection to Ireland with Pamela Scott and have been overwhelmed by the warm reception we have received.”

Pamela Scott is a leading name in Irish fashion and a family business with over 50 years of heritage. Known for bringing timeless prints, high-quality pieces, and trusted service to customers across Ireland, Pamela Scott is a natural match for Scarlett & Jo®’s vibrant, inclusive ethos.

The partnership also marks a broader commitment from both brands to champion style that’s accessible, representative, and rooted in real-life needs. It’s a shared vision built on legacy, innovation, and a belief that fashion should make women feel fabulous, no matter their size.

“We are continuously evolving to meet the needs of our diverse customer base,” commented Pamela Scott Managing Director, Richard Barron. “Introducing Scarlett & Jo®, a brand renowned for its empowering, size-inclusive fashion, aligns perfectly with our mission to offer stylish, high-quality options for every woman. Scarlett & Jo® champions confidence, inclusivity, and the celebration of women; values we proudly share at Pamela Scott.”

Scarlett & Jo® collections will be available in Ireland exclusively via the Pamela Scott website: www.pamelascott.com

For more information about Scarlett & Jo®, visit: www.scarlettandjo.com