UNITED KINGDOM / AGILITYPR.NEWS / September 24, 2025 / Searchflex, the anti-agency for ecommerce performance, has been appointed by Varley, the premium active and lifestyle brand, to lead its next stage of digital growth through a dedicated search and performance partnership. Unlike traditional agencies that focus on incremental optimisation, Searchflex positions itself as an engineering partner, rebuilding the systems that underpin ecommerce growth.

As Varley sharpens its global ambitions, the brand has chosen Searchflex to take charge of SEO and Paid Search strategy across its international footprint - placing search infrastructure at the heart of its ecommerce expansion.

The partnership has launched with Searchflex’s Scale Package, engineered to deliver tracking clarity, revenue-led attribution, and compounding performance across multiple channels. Within the first 90 days, early results are already visible: non-branded clicks have doubled - a great example of the impact of a rebuilt search framework.

Varley, renowned for its design-led collections that bridge fashion and function, is competing in one of the most dynamic categories in retail, where digital performance and brand discovery are pivotal to securing market share. The brand’s goals are bold: delivering 100% year-on-year growth, accelerating its US expansion, and driving improved margin efficiency by shifting spend into lower-CPA channels.

Jack Salmon, Founder & CEO of Searchflex, said, “Varley is one of the most ambitious and design-led brands in the premium activewear space. They’re scaling fast, and we’re here to give them the infrastructure, clarity, and confidence to hit their aggressive growth targets. This partnership is about more than optimising campaigns: it’s about engineering a system that compounds profit and unlocks sustainable scale.”

As brands look beyond short-term ad spend and vanity metrics, there is increasing demand for partners who can build search strategies that perform predictably across markets, time zones, and currencies. For Varley, the partnership with Searchflex is about ensuring that design-driven creativity is matched by performance-driven foundations.

With early momentum already visible, the collaboration sets the stage for Varley’s next chapter: a global active lifestyle brand powered by resilient digital infrastructure, built for scale.

For more information, visit https://searchflex.com.