ProfileTree Bring LGBT Ireland into World of Digital

BELFAST, NORTHERN IRELAND / AGILITYPR.NEWS / February 13, 2020 / Leading content marketing agency ProfileTree have recently announced the completion of a successful digital project with LGBT Ireland, the country’s leading national support service for lesbian, gay, bisexual and transgender communities and their families.

Established in 2010 by an alliance of seven local LGBT helplines, LGBT Ireland was created with the shared vision of offering their community support and information nationally through their trained network of dedicated volunteers. Nine years later, the organisation has greatly expanded, offering a range of services providing support on issues relating to gender identity and sexuality.

The success behind LGBT Ireland can be attributed to its comprehensive range of services, which are delivered in a manner that is confidential and non-judgmental. These services are provided seven days a week through a monitored telephone helpline and through an online instant messaging service. Additionally, LGBT Ireland offer a long-running peer support service, offering opportunities for the LGBT community to convene on a monthly basis to provide practical and emotional support to each other.

Showcasing the positive work of LGBT Ireland required a robust, stable and functioning website design. To this end, developers and designers worked in tandem to build a site which highlighted a number of core services, including services for LGBT support, training through education & training workshops and LGBT advocacy. The site’s design also incorporated graphic-based links to the highly-popular LGBT helpline, the gender identity family support line, instant messaging support and trans peer support groups.

The website was also built to host a raft of content around LGBT support, with pages specifically constructed to raise awareness for issues such as parenting, sexual health for LGBT people, gender expression and mental health. Beyond showcasing these crucial issues and services, designers and developers also constructed a blog page which continues to receive contributions on LGBT issues on a regular basis.

Once the website was launched to the browsing public, ProfileTree were proud to offer LGBT Ireland a full website hosting service. With full technical and security support, the national support service were able to continue their positive work with full peace of mind that the website would continue to function to its highest potential.

Speaking following the website’s completion, ProfileTree CEO and founder Ciaran Connolly welcomed the launch of another successful project:

“At ProfileTree, we were delighted to lend our skills and services to an organisation involved in such positive work across the island of Ireland. The successful launch of this website demonstrates that content marketing offers strong benefits to charities, advocacy groups and not-for-profit organisations, and not just the world of business. We wish LGBT Ireland all the very best with their ongoing work and look forward to working with them into the future.”

ProfileTree are an award-winning content marketing agency based in Belfast, Northern Ireland. To find out what content marketing can do for your brand, get in touch today.