Raquex Celebrates the Australian Open’s Unprecedented Reach, Inspiring a New Generation of Tennis Players

UNITED KINGDOM / AGILITYPR.NEWS / January 15, 2025 / As the Australian Open captivates global audiences like never before, premium UK sport brand Raquex is looking forward to seeing more Brits pick up a racket and give tennis a try - but also warns new players of the importance of high-quality gear even for beginners.

With a first-ever real-time animated coverage online, created with animated avatars driven by real-time match data and paired with dynamic commentary, this year's Australian Open is reaching a broader audience than ever before.

"This innovative virtual coverage of the Australian Open is a fantastic way to engage fans, both seasoned and new,” said Olly Rose, founder of Raquex and a former competitive squash player. “We’re thrilled to see how technology is not only showcasing the beauty of tennis but also inspiring more people to try the sport themselves.

“With the right gear, anyone can experience the thrill of tennis, padel, squash, or badminton - sports that bring people together and challenge both mind and body.”

Raquex offers a complete range of premium equipment for tennis and other racket sports, giving players at all levels access to gear designed for performance and durability. Whether it’s Raquex Elite Tennis Balls that meet ITF standards, innovative overgrips for padel, or expertly designed racquet bags, the brand is a trusted choice for seasoned athletes and complete beginner alike - guaranteeing excellence at every level.

"These are really exciting times for racket sports, and then ongoing success of the Australian Open may contribute to a resurgence in tennis," Olly Rose added. "I do believe that the sport will soon see a wave of fresh players eager to take to the court.

“At Raquex, we pride ourselves of providing players with top-tier equipment at affordable prices, and we are ready to support this growing community with the perfect combination of innovation and value across an extensive product range.”

To find out more about Raquex, visit https://www.raquex.com