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Re-writing the Rule Book on Global Executive Search - Global Heavy Weights Launch Good Soul Hunting

UNITED KINGDOM / AGILITYPR.NEWS / October 16, 2020 / Putting the Soul in Search

Good Soul Hunting Launches Globally and Rewrites the Rulebook on Executive Recruitment 


Emma Barry and leading global fitness sector experts Lucy and Matt Adey launch Good Soul Hunting - an executive search brand for purpose-led health and fitness companies.


Author and highly-regarded global fitness authority, Emma Barry has joined forces with leading global fitness sector experts - Lucy and Matt Adey to launch a new breed of executive people placement brand; Good Soul Hunting. Good Soul Hunting specializes in filling business-critical roles in the fit-tech, well-tech and personalized health sectors spanning seed to series C funding. 

United through past work lives, Emma has pioneered some of the sector’s most game-changing companies and movements including Les Mills International and Equinox. Lucy has spent 15 years building successful teams and developing people-lead strategies across New Zealand, the United States and Europe. Matt has 30 years driving global sales, customer experience and operations inside and outside the health and wellness sector, most recently across the US and UK for Les Mills and Orangetheory. 

Living the adage “help first, hunt second,” the founding team share a genuine and relentless ambition to accelerate businesses operating within or looking to enter the global health, fitness and wellness market. 

Lucy Adey, Chief Executive Soul says: “Game-changing businesses need the very best talent within the global marketplace. We are experts in Executive Search, supporting the scaleups and trailblazers of today and the heroes of tomorrow. We partner seamlessly to attract, acquire and retain the most gifted talent globally, enabling organizations to grow and flourish. We have the expertise and experience to find these business transformers and we know how to attract them. We aren’t just another firm hiring from similar companies in the same sector.”

What makes Good Soul Hunting unique is the desire and ability to draw on both data and human insight, or the “good soul formula”, which matches cipher and soul to purpose and goal. The team is currently creating meaningful connections and drawing upon previous partnerships and networks to accelerate the future, push and challenge boundaries and collaborate to be a part of the future health solution. 

Emma, Chief Creative Soul goes on to say: “We are lucky enough to work in one of the most exciting and dynamic sectors in the world and one which has captured the cash and attention of the tech giants from Silicon Valley and beyond.”

Based in London, New York and Los Angeles, the Good Soul Hunting team place souls globally and with their collective executive experience, are poised to support businesses in high growth. There is a new soul in town and the future is bright. 


Rebecca Douglas


Aim Content Marketing and Public Relations Limited

Phone: +44 07342 075843

Tom Tawell


Aim Content Marketing and Public Relations Limited

Phone: +44 07342 075843