Ian joins the board to support the strategic development of the business as it continues to grow and develop its national and international capabilities. Ian has a proven track record of building strategic businesses and formerly led a strategic communications business for Omnicom Inc, and latterly was the CEO of The Hive Group which he founded and sold to the FTSE listed business, St Ives PLC. Ian also sits on the board of the Hope Classic Rally , which runs a classic car rally that raises much needed funds for the WeSeeHope charity. Ian's experience of building brands and creating world-class customer experience programmes will continue to boost Reep’s position as ‘best in class’ in the vehicle enhancement and protection market. 

Commenting on the move, Ian said: “I’m thrilled to join an organisation with such clarity of purpose. In recent times Reep has proven it has what it takes to address the challenges that businesses so often face and has worked to align and focus the organisation to meet the demands of the future. The grit, determination and endless passion, coupled with Reep’s meteoric growth, now makes the perfect time for me to formally join the business. As the company optimises its end to end delivery, I’m looking forward to driving the expansion into what has the potential to be a game changing business”

Chris McDonald, Founder of Reep Automotive, said: "I am delighted Ian has decided to join us. He brings a unique set of skills that will help us develop our business, whilst sharing similar values and an aligned vision for the future as we look to build on our reputation for delivering the ‘best in class’ detailing, enhancement and protection services to the automotive sector. Our exponential growth over the last 18 months has seen the Group win a number of enterprise sized clients, and we are now further enhancing our infrastructure to ensure that the planned trajectory is achieved with a solid foundation whilst also providing a sublime customer experience in the process."

"Ian is a talented individual who brings a wealth of experience to the table, and I am sure he will help us to achieve our goal of becoming supplier/partner of choice for a wide range of leading automotive suppliers and individuals. On behalf of the entire Group, allow me to officially welcome Ian into the fold. We look forward to what lays ahead and building an incredible future for Reep together.”

To find out more about Reep Automotive and its work which is setting new standards in the world of vehicle detailing, enhancement and protection services please visit www.reepgroup.co.uk.