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Roofing Reinvented: Russell Roof Tiles Sets New Standard at Housing 2025

BURTON ON TRENT / AGILITYPR.NEWS / June 16, 2025 / The housing sector continually faces pressure, both financial and operational. Addressing some of these challenges head-on, one leading materials manufacturer has designed a new product that helps speed up construction.


Pioneering roof systems manufacturer Russell Roof Tiles is set to unveil a revolutionary new product at the Housing 2025 exhibition. The British manufacturer has launched an innovative new roof tile which is 33 per cent quicker to install than similar tiles.


Housing 2025 (24th – 26th June) at Manchester Central is a leading event that brings together specialists from the housing and living sectors to discuss current challenges, collaborate and explore new solutions. That is why Russell Roof Tiles has chosen Housing 2025 to unveil its new small format multifunctional triple tile, Bute3® .


The revolutionary roof tile is now in full production and is the culmination of years of detailed design and planning, meticulous modern manufacturing, and technical expertise. The design and colour options of the thin leading-edge tile provide a real alternative to small-format concrete, natural clay, and slate roof coverings.


Alan Young, Regional Sales Director of Russell Roof Tiles, comments: “We are pleased to unveil this hugely significant new product at Housing 2025. Bute3® is being produced at our new £18.5 million fully automated production line in Burton on Trent. Utilising the latest pioneering technology and precision modern engineering, we have created the UK’s first multifunctional interlocking triple roof tile.


“We have invested in not only meeting market demands but also offering solutions and new ideas. Our latest product provides speed, flexibility, and environmental benefits. We are proud to have developed a new product that will revolutionise the UK pitch roofing market, in particular the private and social housing markets.”


Bute3® uses 60 years of knowledge from the specialist concrete roof tile manufacturer, combined with the wealth of expertise from supplying the UK’s housing and commercial market. The interlocking triple tile is fully compliant with quality standards and current regulations, whilst meeting market demands.


Seven colour options are available, offering a broad range of options to meet local planning requirements as well as being sympathetic to the local aesthetic.


The size of the tile means that it can be delivered to building sites more efficiently, with up to 40 per cent fewer deliveries across a typical private housing site and using the state-of-the-art production process is 20 per cent more efficient to manufacture compared to similar tiles.


Bute3®’s triple-tile format allows for exceptional coverage, with only 10.9 tiles required per square metre, significantly reducing the number of tiles needed compared to traditional plain tiles. This makes them 33 per cent quicker to install when compared to other thin leading-edge interlocking tiles and offers a labour saving of up to 40 per cent.


Russell Roof Tiles is a leading independent concrete roof tile manufacturer supplying products for national housebuilders and high-profile social housing and commercial projects. The company produces hundreds of thousands of tiles and related fittings and accessories every week that are used on pitched roofs across the UK.


Housing 2025   Stand Number A32

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